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Edward Pushman is Search Media Strategist for
Microsoft UK. -------------------------------------------------------------------------------------------------------------------------------- -------------------------------------------------------------------------------------------------------------------------------- John McElligott, eBay Like most eBay employees, John is also an active eBay Community member, primarily buying and selling vintage car accessories. He also uses eBay to find the latest electronic gadgets. Prior to joining eBay, John was a Senior Manager at global management consulting firm Booz Allen Hamilton in London, focusing on strategy for financial services and retail companies. He has also worked as a Business Analyst for banking group, UBS Ltd. John holds a B Eng from UCC, and an MBA from INSEAD in France. -------------------------------------------------------------------------------------------------------------------------------- Caragh McKenna, Head of Search Marketing, ICAN Caragh McKenna has over seven years experience in Search Marketing working on both Paid Search and Search Engine Optimsation campaigns. She has conceived and implemented campaigns for several major Irish, UK and multi-national companies including BT, Diageo and VHI. -------------------------------------------------------------------------------------------------------------------------------- Niall McKeown, Ion Technologies Formed in 1999, ION Technologies has grown organically to become one of the leading providers of email marketing solutions in the world. Privately owned and based in Northern Ireland, ION has distinguished itself as being an expert in digital marketing and has helped companies such as ESPN Classic, Encyclopedia Britannica, The European Bank and NEC Philips weave their off-line marketing campaigns into their on-line digital marketing strategies. ION has also assisted many local companies with their digital marketing efforts including Hastings Hotels, Winemark and Botanic Inns. -------------------------------------------------------------------------------------------------------------------------------- John Brenne, Business Development Manager, Web Certain -------------------------------------------------------------------------------------------------------------------------------- Ken McGaffin speaks regularly at search engine strategy conferences in the UK, Europe and the US, on keyword research, link building and online public relations. He is also author of The Linking Matters Report. -------------------------------------------------------------------------------------------------------------------------------- Denise Cox, Newsletter Specialist, Newsweaver Denise also publishes 'The Business of Email' - one of Europe's leading email newsletters specialising in email marketing and is a regular speaker at conferences and seminars, as well as a contributor to publications on the subject of email marketing. -------------------------------------------------------------------------------------------------------------------------------- Jim Sterne, President, Target Marketing Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written six books on Internet advertising, marketing and customer service including, "Web Metrics; Proven Methods for Measuring Web Site Success." Sterne is the producer of the annual Emetrics Summit www.emetrics.org and is the Founding President of the Web Analytics Association www.webanalyticsassociation.org. He was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine. -------------------------------------------------------------------------------------------------------------------------------- Fergal O’Byrne, CEO, Irish Internet Association Fergal joined the IIA in November 2005. He is an internet industry entrepreneur and founded Interactive Return (formerly webBusters) back in 1998. He is on the Board of Directors of 4giftsdirect.com, WINC, CFI Ltd and CCD. He regularly mentors start up and seed capital companies in Ireland and Denmark. In 2004 he was awarded the IIA Net Visionary Internet Marketer of the Year Award. Fergal is a member of the Irish Internet Association, Marketing Institute of Ireland and Engineers Ireland. Fergal's latest book - 10 Online Marketing and Search Engine Essentials was published by Aspatore Books. He is an Associate Lecturer on the Full-Time MBA course at the Smurfit School of Business, Dublin. He was part of the original team that helped to set up eircom.net and was Content Development Manager in charge of such projects as the Doras Directory, Ireland's largest directory of rated websites. He holds an Honours Degree in Electronic Engineering from DIT, Kevin Street. -------------------------------------------------------------------------------------------------------------------------------- Colm Lyon, MD, Realex Payments Founded in 2000 by Colm Lyon, Realex Payments is at the heart of eCommerce and behind many Irish and international businesses who sell online. Realex Payments has grown exponentially over the last six years and now processes billions of euro per annum for thousands of businesses. Prior to 2000, Colm worked in the Ulster Bank Group for 14 years where he held senior IT management roles. He is a graduate of University College Dublin with a Bachelor of Commerce and a Master of Management Science Degree. In 2003 he joined the board of the Irish Internet Association and has been chairman since August 2004. He speaks regularly at IIA and other events and passionately believes that the internet industry in Ireland can be the platform for business opportunity. -------------------------------------------------------------------------------------------------------------------------------- Shari Thurow, Webmaster/Marketing Director, Grantastic Designs As a pioneer in the search engine marketing and usability industries in the area of search-friendly Web site design, Shari Thurow is a sought-after speaker and trainer. Topics which she covers include search engine–friendly Web site design, Web site usability, and successful site architecture. A popular speaker at Search Engine Strategies, Web site design, and online marketing conferences worldwide, Shari’s sessions are very popular and four-star rated. Shari is the author of Search Engine Visibility, published by New Riders in January 2003, currently the best-selling book about search-engine friendly Web site design. The second edition will be available in June 2007. Shari is currently the Webmaster and Marketing Director for Grantastic Designs, Inc. She has been designing and promoting Web sites in a wide variety of industries since 1995, and she is outsourced to many firms throughout the U.S. and the world. She has a 100% success rate for getting client sites ranked at the top of search engine queries. Shari is also a graduate student in the field of Library and Information Sciences with a specialty in Human and Computer Interfaces (HCI), focusing on search-friendly interfaces. Shari's books and other publications are trusted resources for high-quality information. Some of her clients include America Online (AOL), Microsoft, Yahoo, HSBC, Thomson Financial, WebMD, The National Cancer Institute, Dow Corning, Verizon, About.com, iVillage, and many others. -------------------------------------------------------------------------------------------------------------------------------- Mark Russell, MD, Existem Affiliate Management Mark brings to affiliate marketing his background in market research (with NOP and MORI) understanding that sound research of customers and marketplaces enables merchants and affiliates to get the most out of their affiliate marketing involement. Mark started working in affiliate marketing over three years ago with Big Idea Media Ltd where he learnt the affiliate model inside out, as well as developing expertise in database and email marketing. Mark moved on to establish Existem Affiliate Management last year with the support of Bruce Clayton and Matthew Wood. Marks skills as an affiliate have enabled him to attain an invaluable overview of affiliate marketing and understand what affiliates, merchants and networks need and expect from the industry. Areas Of Expertise: Affiliate Marketing, Affiliate Management & Consultancy, Email Marketing -------------------------------------------------------------------------------------------------------------------------------- |