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8.45 – 9.20 Registration 9.20 Welcome – Invest NI official 9.30 The Future of Search Engine Marketing Keynote Panel Discussion - Google, Microsoft And Ebay To assist with event logistics delegates are asked to indicate their preferred topic in each session when registering for the event. -------------------------------------------------------------------------------------------------------------------------------- A Practical Guide To Creating An Email Marketing
Strategy In NI – Niall
McKeown, Ion Technologies Generating revenue through keyword research – Ken McGaffin, Word Tracker Understanding keywords is essential if you are to score high on search engines. But how do you use keywords to create profits for your company? In this practical session, we’ll show a variety of strategies using real examples from the web. -------------------------------------------------------------------------------------------------------------------------------- Growing your business by selling on eBay – John McElligott, eBay The eBay trading platform attracts buyers and sellers from all over the globe. Listing items on eBay can put your product s in front of an international audience – eBay has a presence in 33 markets and 222 million registered users worldwide. John explains the benefits of selling on eBay.ie, with a particular focus on growing your business and on international trade. Paid search or Natural listings – what’s right for your business – Ed Pushman, Microsoft This session aims to outline the pros and cons of paid for search versus natural search – should you be utilising both in order to ensure you get the highest return on your investment? It also looks at getting your objectives right to get the best ROI, tailoring your campaign to suit your business and targeting the right audience. -------------------------------------------------------------------------------------------------------------------------------- Email Marketing: 10 must-know ways that work – Denise Cox, Newsweaver What really works? Denise will show you ten examples of how other businesses are already benefiting from using email marketing. Learn how to maximise your investment in email newsletters. Get tips for designing and implementing a successful email newsletter programme. See how other companies are using email and getting the best return. Trends in online payments – Colm Lyon, Realex Payments Selling online continues to grow at exponential rates. Every day more businesses go online and look to compete in the global market that is the internet. Key to success in this market is the payment process. No longer is it simply a case of being able to process payments securely online, but rather businesses are now seeking solutions and services that will enable them to reduce costs and increase revenue while processing the payment. Colm will talk about some of Realex Payments experiences in optimising the payments process. -------------------------------------------------------------------------------------------------------------------------------- 12.20 pm Lunch Over lunch the following Universities will take place: 13.00 - 13.45
13.45 - 14.30
-------------------------------------------------------------------------------------------------------------------------------- Web site usability and search engine visibility go hand in hand – Shari Thurow, Grantastic Designs Web site usability is the key to achieving qualified, long-term search engine traffic and conversions. Learn how effective Web site usability can convert visitors into buyers as well as help your Web site be found on the major search engines. Measuring the success of your website – Jim Sterne, Target Marketing Upper management finally gets it. They are no longer interested in what's new, exciting, and cutting edge - they're interested in what's profitable. They want to see how the work you're doing today is paying off. You know your Web site is serving pages, but is it serving your business? How would you know? What do you measure? This session looks at what data can be captured and how that data can be put to good use. -------------------------------------------------------------------------------------------------------------------------------- Targeting Global Markets through SEO – John Brenne, Web Certain The challenges of search engine optimisation (SEO) not-in-English. There are more than half a billion web users who access the web in the world's most popular languages not counting English. Different search engines and different languages require different approaches - but the potential rewards are outstanding. John Brenne gives you an insight into launching SEO campaigns in Europe and Asia. Your SEM Toolbox - Caragh McKenna, Head of Search Marketing, ICAN You have heard the theory now you want to get started. Caragh McKenna shows you in simple steps how to get your site on the correct SEM track with a Toolbox of techniques essential for any website owner. -------------------------------------------------------------------------------------------------------------------------------- New Marketing Channels – RSS, Blogging and Podcasts – Fergal O’Byrne, Irish Internet Association Fergal looks at how traditional web based activities like search and email marketing are being supplemented by new channels; including RSS Feeds, Blogging and Podcasting. How Affiliate Marketing can benefit your sales – Mark Russell, Existem Affiliate Management Mark will demonstrate how affiliate marketing can help businesses generate sales at a very reasonable cost and how well the UK market is doing. He will also show how simple and easy it is to set up affiliate campaigns and how to go about setting up campaigns in the UK as well as giving a background on how Existem help people get into affiliate marketing. -------------------------------------------------------------------------------------------------------------------------------- 16.15 Close -------------------------------------------------------------------------------------------------------------------------------- To assist with event logistics delegates are asked to indicate their preferred topic in each session when registering for the event. The final programme is subject to change based on demand.
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