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| Speaker Profiles | ||||||||||
George
Wright, VP of Sales & Marketing, Blendtec USA George has a
proven track record of delivering strategic thinking, brand awareness
and cutting-edge marketing and advertising strategy to local and
international corporations to drive strategic, sustainable growth.
These new strategies and tactics can be adapted and implemented
by other companies without a large financial investment. In addition to being a thought leader on the social media and viral marketing, George has demonstrated that YouTube and other social media sites can be harnessed to achieve corporate purposes. Described as
the "The best viral marketing campaign ever," George Wright's
Will it Blend? viral marketing campaign has changed the face and
the future of online marketing. Seen by more than 200 million people
on the Internet and reported on by traditional media outlets worldwide,
Will it Blend? continues to deliver unprecedented corporate awareness
through social media channels. This new form of marketing has delivered
a 700 percent increase in home During his career, George has produced several award-winning campaigns and is the recipient of multiple awards, including a Clio, the .net Award for the best viral marketing site in 2006, YouTube Awards short list, PRSA's Silver Anvil, IABC's Golden Spike Award, and 2007 Best of Broadband and two Gold Communicator awards. Click here for George's presentation Susan
Hallam, Managing Director, Hallam Communications Susan is an
independent Internet marketing consultant, with specialist experience
advising SME (small and medium enterprise) businesses. She has been
working in the UK information industry for more than 25 years, and
was amongst the first to deliver commercial Internet workshops back
in 1993. Specialising in the business impact of emerging Internet
technologies, Internet marketing, customer relationship and content
management technologies. Susan has experience
in advising high growth start-up companies with particular interest
in the development and marketing
of new online technologies. She provides specialist international
Internet marketing advisory services to UK Trade and Investment
supported companies, and serves as a director of EMITA, the East
Midlands International Trade Association. Prior to setting up Hallam Communications in 1999, Susan held senior Internet marketing roles at BT and Capital One. Susan's initial interest in the Internet and electronic commerce arose from her teaching and research role as a Senior Lecturer in Information Technology at The Nottingham Trent University, where she continues to guest lecture. Click here for further information from Susan Hallam Andrew
Maat, Managing Director, TradeDoubler (Ireland) Andrew Maat,
Managing Director TradeDoubler Ireland (North and South) has spent
the last four years working in senior management positions in Digital
Marketing as well as being a lecturer for The Communication and
Marketing Institute in Dublin. His past professional career includes
several managerial and consultancy positions in a variety of IT
companies in both his native Holland as well as Ireland. Andrew
is extremely passionate about all aspects of Niall
McKeown, Managing Director, Ion Online Marketing Formed in 1999, Ion has grown organically to become one of the leading providers of online marketing solutions in the UK and Ireland. Privately owned and based in Northern Ireland, Ion has distinguished itself as a leading thought leader in online marketing and has helped companies such as ESPN, Encyclopedia Britannica, The European Bank and The Commonwealth Secretariat weave their off-line marketing campaigns into their on-line digital marketing strategies. Ion has also assisted many local companies with their digital marketing efforts including The Merchant Hotel, Value Cabs and Belfast Visitor Convention Bureau. Click here for Niall McKeown's Online Marketing Presentation Tom
Nixon, Managing Director, Tom Nixon, Managing Director, NixonMcInnes Tom Nixon is a co-founder and director of NixonMcInnes, the specialist social media agency. He's helped clients including Channel 4, Coca-Cola, Cisco and Barclays to harness social media, and currently heads up new client relationships at NixonMcInnes. A regular industry commentator, Tom has spoken at events including The Future of Web Apps; PR Week; eConsultancy and Mashup. He blogs about social media at www.nixonmcinnes.co.uk.
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