Design Service

Invest Northern Ireland’s Design Service enables companies to access design help to make their business more competitive. Ranging from free advice to design projects that deliver results, the service shows your company the importance of using design strategically and as a business tool.

Design opens up valuable opportunities for businesses. Its importance is often underestimated, but effective design can bring significant business benefits.

While design can be used as a business tool to improve many product characteristics, and many aspects of a business, some key themes continue to emerge when companies are asked about the benefits of design, these include:

• Product development makes products more competitive.It keeps production costs down but allows higher prices to be passed onto the customer.
• Effective design keeps the customer satisfied and encourages them to recommend the products or services to others.
• A strong brand identity delivered through effective design provides a consistent message to the end user about businesses.

From relatively simple measures such as revamping a sales brochure or updating your packaging, through to a full-scale brand redesign and developing completely new products or processes, effective design is a powerful business tool which delivers top and bottom line benefits.

All businesses, from small, early stage start ups, through to larger, established ones can benefit from a wide range of support through Invest NI’s Design Service, tailored to meet their individual needs.

Contact E: design@investni.com