Student Awards - submission guidelines
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In preparing your submission, information should be provided under the following headings:
Project summary (not more than three pages):
- Promoters - contact details
- Product - brief details on the idea
- Markets - a short summary of the target markets
- Investment - a summary of the financial needs
- Short overview of key issues
Project plan (not more than fifteen pages)
- Promoters: the name, course and year of study of each student; link to project, how it came about; management structure; any relevant experience.
- Product: a detailed description of the product/internationally traded service proposed.
- Production: process description; proposed level of output; investment details; what will the investment achieve; raw materials, source and cost; quality and training as appropriate; environment; list of equipment; employment.
- Marketing: The content of the marketing section will depend on the particular project. However, the following points should be addressed, if possible.
- What is unique about your product/service?
- How do you know there is a demand for your product/service?
- What competitive edge will you have over competing products/services?
- At what price will you sell your product and how will this compare with your competitors?
- Where do you intend to sell your product/service, i.e. home or export market? Name potential customers.
- What do you know about the market you propose to sell into: size, growth potential, trends, structure?
- How are products to be distributed in the market?
- How doyou propose to let people know about your product/service (advertising, promotions, merchandising, website)?
- Finance: requirements and funding. Provide an estimate of the likely total fixed asset investment, ie. premises, equipment and working capital, required for the first two years. You should show (€):
a) Fixed asset investment
b) Working capital requirements
c) Start-up costs
Total Investment Required
Indicate how it is proposed to raise the necessary capital (€):
a) Amount to be invested by principals
b) Amount to be provided by borrowings
c) Amount sought by way of grant (if applicable)
d) Cash from profitable trading
Total Investment Funded
- Profitability: Under this section, you should give outline projections for your business project for the first two years. These projections should include projected sales, cost of sales and profitability as well as outline cash flow statements. These can form an appendix and be summarised under the headings as follows:
a) Year 1Year 2 (€)
b) Sales
c) Gross Profit
d) Net Profit
e) Net Profit/Sales%
The judges will be interested to see how realistic these projections are, so give brief information in support of
your figures.
