Oct 01, 2004

Blue chip companies worldwide are queuing up to buy a unique suite of website marketing tools developed by a small technology company that operates out of a farmhouse in Clogher.

Microchannel Technologies has developed innovative internet marketing services that companies can use to ensure that their websites appear at, or near, the top of search engine listings when people are looking for their products or services.

These services, branded ‘Make Me Top™’, allow website content to be restructured to help pages rank higher in Internet search engine results without having to use paid insertion or cost per click arrangements. As a result companies see a dramatic improvement in their website hit rates from prospective clients.

The Invest Northern Ireland backed company has over 200 customers worldwide, including major names such as Nova Rent-A-Car, Lagan Group, Domestic & General Insurance, Reed Publications and the seven star Jumeirah Hotel in Dubai.

It has recently opened an office in Singapore and has formed several strategic alliances with companies there.

Barry Lloyd is the CEO of the business, which employs eight. He says: “With 12,000 new pages being added to the Internet every minute, competition for visibility on the web is increasingly intense. Our products can play a key role in helping companies maximise the marketing potential of the Internet.

“With support from Invest NI we were able to explore market opportunities in several overseas countries. In particular through Invest NI’s Explorer’s programme we’ve been able to set up an office in Singapore and are successfully marketing the business in the Far East.“

Microchannel Technologies is now considered to be one of the top companies in the world in the field of search engine optimisation and marketing services. Barry Lloyd is recognised as an expert in the area and has spoken at conferences all over the world.

David Bradshaw, Invest NI client executive, comments: “Microchannel Technologies was set up just three years ago and has already built up an impressive international client list and become a leading world player in this very specialised field.

“The success of the company proves that Northern Ireland companies with the right products and services, whatever their location, can successfully do business in the global marketplace.”

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