Rapid International, the Tandragee manufacturer of concrete mixing equipment, is being assisted by Invest Northern Ireland to expand sales in markets it has targeted such as Saudi Arabia, India and Russia.
The engineering company, which has a longstanding commitment to innovation, has received assistance from Invest NI to develop marketing activities in these markets and has recently established dealers in all three.
Adrian Pearson, Rapid International’s Export Sales Manager, said: “The sales drive in these important markets is a key element in our strategy to become the market leader for concrete mixing and batching machinery over the next five years.
“Recent market visits to India, Saudi Arabia and Russia have enabled us to identify new business opportunities for our existing product range and to see how we can strengthen our portfolio to meet requirements in specific markets.
“The market data has been fed to our R&D engineering team for new product development. While we have a strong product portfolio, there are opportunities to develop new machinery that will strengthen our overall competitiveness in the global marketplace.
“Invest NI has helped us in a number of important areas, ranging from assistance towards market visits, to essential on-the-ground research through the Overseas Market Intelligence Scheme.
“The research and subsequent market visits indicated significant business opportunities, particularly in Saudi Arabia and India, because of the extensive investment in infrastructure either already underway or planned in both markets,” he added.
Dr Vicky Kell, Invest NI Trade Director, said: “Rapid International has developed a structured and strategic approach to the growth of its business in global markets and is working with our marketing teams to develop contacts and generate new business.
“This ambitious company is investing time and resources in a programme of market visits to gain crucial on-the-ground data about business opportunities, procedures, requirements and competitors.
“Our programmes offer companies in manufacturing and tradable services access to a comprehensive range of expert services in key areas such as market research, that can help them in pinpointing new opportunities and how best to exploit these in dynamic and highly competitive international markets,” added Dr Kell.