Antrim company Pneutrol Ireland Ltd is investing £75,000 in a project to boost sales in Europe, Asia and the USA, with support from Invest Northern Ireland.
Pneutrol provides a range of software and computerised devices to control the texture and ingredients of concrete when it is being produced. Its current customers outside Northern Ireland are mainly in the UK and Republic of Ireland.
Invest NI has offered £29,425 towards the total costs of the initiative, which aims to exploit lucrative opportunities in construction markets.
Bill Scott, Invest NI’s Director of Engineering and Business Services, said: “It is important that local businesses strive to develop sales in a range of different countries, so that they can shift their focus to more profitable markets and reduce dependence on customers in a small number of countries.
“Pneutrol has already attended a major industry exhibition in China as part of this initiative, enabling it to showcase its solutions and make valuable contacts with potential clients in the construction industry there. These relationships are now being used as the company seeks to capitalise on business opportunities in the region.”
Greg McPherson, Managing Director of Pneutrol Ireland, said: “Increasing sales in new countries is pivotal to Pneutrol’s business growth strategy. Support from Invest NI has been crucial to the successful implementation of our plans.
“The range of activities in our export project includes market research visits and participation at trade shows outside Northern Ireland. Further development of our website is helping existing and prospective international customers to learn more about the products and services we offer.”
“The development of promotional videos, brochures and other advertising materials are key elements of this extensive marketing drive, helping to raise the profile of our business as we aim to increase our global market share,” added Mr McPherson.