Entrepreneur Chips in with Business Advice

Oct 19, 2004

More than one hundred local business people enjoyed breakfast with the ex-Harry Ramsden's entrepreneur Richard Richardson at the King's Hall Conference Centre in Belfast this morning as he served up some early morning business advice. The Go For It Business Breakfast - organised by the Northern Ireland Chamber of Commerce & Industry, the Institute of Business Advisors and Business for Business - was part of a series of entrepreneurship events supported by Invest Northern Ireland.

Mr Richardson, who is famous for turning a Yorkshire based fish and chip shop into the hugely successful international Harry Ramsden’s brand, entertained his audience with amusing anecdotes whilst demonstrating how all businesses, regardless of size or budget, can find a competitive advantage.

Using his business model ‘Marketing Judo’, which is based on the principles of Judo where brains matter more than brawn, Mr Richardson demonstrated his seven key marketing ‘moves’ which are being successfully applied to his own and other companies.

Commenting on the event, Eamon Mulvenna of Invest NI said: “The business breakfasts provide an opportunity for entrepreneurs and the wider enterprise and business networks to be inspired, and learn from the success stories of other role model entrepreneurs like Richard. Using his unique business model, Richard has confidently demonstrated how every would be entrepreneur has the potential to go for it!”

Share this Article

Sign up for News

 Enter Code

Latest Features

Ten reasons to invest in Northern Ireland
Invest NI
Feb 07, 2017
Customer satisfaction survey results
Peter Harbinson
Jan 24, 2017
CONEXPO-CON/AGG 2017 – a show not to be missed
Shelley Pinkerton
Dec 13, 2016
The importance of good packaging design
Dr Vicky Kell
Nov 24, 2016