Export Initiatives will Help Companies Net New Business

Jan 14, 2011

Invest Northern Ireland is to assist local companies to net new business from the 2014 FIFA World Cup in Brazil and the 2016 Olympic Games also being hosted there.

Northern Ireland’s first-time participation in Expo Estádio, the tradeshow and conference for the design, construction, furnishing and management of stadia and sports venues in Sao Paulo, is part of Invest NI’s comprehensive Market Visits Programme January 2011 – March 2012.

Expo Estádio is the only platform that is 100 per cent focused on infrastructure and equipment for stadia and sports facilities. It is the designated event to meet the people responsible for the investments for the World Cup and the Olympic/Paralympic Games.

The Invest NI market visits programme features over 65 missions and exhibitions for local companies wishing to develop business outside Northern Ireland.  Focus has been placed on high growth markets such as Brazil, Russia, India and China, and emerging regions such as Turkey, South Africa and Sri Lanka, in addition to continued access to established markets.

Twelve events are being planned in the Middle East including the Saudi Arabian centres of Riyadh, Jeddah and Al Khobar, as well as the United Arab Emirates, Kuwait, Qatar and Oman. A new addition to Invest NI’s trade mission activity in 2011 is Kurdistan, where local companies will have an opportunity to explore opportunities for the first time.

Other first-time events for Invest NI include BATIMAT, the international building exhibition in Paris, Asia World Expo in Hong Kong, the Kitchen, Bedroom and Bathroom Show in London and Greenbuild in Toronto. The programme also includes a return to the CeBIT exhibition in Australia after a number of years.

Dr Vicky Kell, Invest NI Trade Director, commenting on the new programme, said: “Exporting goods and services is essential to growing business and in driving economic recovery. Our new Market Visits Programme January 2011 - March 2012, which is open to any business in manufacturing and tradable services, is a springboard to export opportunity.

“This year’s programme has been devised to help local companies, especially small and medium sized enterprises, which are vitally important to the local economy, to gain experience and find new customers in international markets. Our other support programmes will also enable them to develop effective market entry strategies that will help them to compete successfully for business in their target markets. It is probably the most globally far reaching programme developed by Invest NI.

“Brazil is an important market as, apart from the major sporting events, the country’s economy is growing strongly. The economy is already more buoyant than it was prior to the global economic crisis, and with the modernisation and expansion of transportation infrastructure that accompanies the economic growth, Brazil offers tremendous opportunities for companies in those industries.

“After confirming the stadia for the World Cup and the arenas for the Olympic Games, from 2011 onwards, plans and investments will begin to make Brazil even more attractive to exporters.   We will use the experience and knowledge gained from our focus on the 2012 Olympics in London to assist our companies to explore opportunities in Brazil from the planned sporting events there”, she adds.

As Northern Ireland is also now a leading European centre for low carbon research, design and manufacturing, the Trade programme includes a series of events targeted on renewables such as All Energy in Aberdeen, EWEA Offshore Wind, Amsterdam and Wind Power in Los Angeles.

Northern Ireland food companies will also be able to display their products and services and meet prospective buyers at 10 events including Anuga in Cologne, Food Ingredients Europe in Paris, Private Label in Amsterdam, Gulfood in Dubai and the Lipari Food Show in Michigan.

Specialists in the Invest NI Trade team will help companies prepare for overseas exhibitions and trade missions and assist with following up on leads and potential customers on their return. Invest NI also offers both financial and advisory support to participating companies.

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