India Mission Leads to £650,000 Deals for CDE Ireland

Mar 24, 2006

Award winning CDE Ireland secured new business worth £650,000 following its participation in an Invest Northern Ireland business mission to India.

The Cookstown-based manufacturer, twice winner of Invest NI’s Exporter of the Year Awards, is supplying sand washing machinery to customers in Mumbai and Kolkata.

Contacts which lead to the orders, the company’s first in India, were made during the mission last November and include a £600,000 deal with a manufacturer of conveying equipment in Mumbai. This company intends to use the CDE machinery to supply construction contracts in Qatar.

The contracts were announced today by Iain Walker, CDE’s Export Development Manager, who took part in the mission, and welcomed by Alan Hingston, Invest NI’s Trade Director, at the company’s headquarters at Ballyreagh Industrial Estate, Cookstown. CDE will also be taking part in the forthcoming Invest NI business mission to India from 8-14 April.

Said Mr Walker: “The two contracts give us a strong platform for growth in both India and the Arabian Gulf – two markets in which investment in infrastructural projects is particularly strong. The customers were attracted by the quality and functions of our equipment and by our ability to customise machines to meet their specific requirements. We have a production process that combines efficiency and flexibility and enables us to offer solutions that meet the needs of customers.

“We are extremely optimistic about opportunities in India. I am confident that we will do further business there because it is a very dynamic nation in which both government and state authorities are committed to even faster growth and are planning to spend heavily on construction projects. As a result, business is booming. It’s the same in the Arabian Gulf region, where governments are increasingly investing oil and gas revenues on all types of infrastructure schemes.

“Going on the mission enabled us to gain essential on-the-ground market information about opportunities in India and to make the right contacts. Invest NI helped us with worthwhile desk research and with advice about doing business in India. Getting into a target market is the only way to find out about the opportunities and to do business.

“In addition, we’ve used workshops in the Passport to Export programme to increase our knowledge and skills in areas such as export finance, payment processes, logistics and tendering. Knowledge that we’ve gained from these has helped us in developing our Export Plan,” he added.

Mr Hingston said: “CDE is an excellent example of an ambitious company that has used our services very effectively to build business outside the British Isles. Our Passport to Export and Trade programme is geared to provide newcomers and experienced companies with advice and support that will enable them to increase their capabilities and to win business in global markets. The programme is an integral part of Invest NI’s corporate plan focus on encouraging and assisting local companies, especially small and medium sized enterprises, to become successful global players.

“CDE has developed and is now implementing a structured Export Plan that is designed to sustain long term growth in business in fast moving markets such as India and the Middle East.”

Established in 1991, CDE Ireland currently employs 42 people in the bespoke design and manufacturing of machinery for sand and dust washing, recycling and for water treatment and filtration. It currently sells more than 80 per cent of its machinery outside Northern Ireland to customers in Sweden, Pakistan, Great Britain and the Republic of Ireland.

The company has gained Northern Ireland Exporter of the Year Awards as First Time Exporter 2004 and Small Business Exporter of the Year 2005. It has used several Invest NI programmes to develop its capabilities, including Passport to Export to help in expanding its international business and Compete for new product development.

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