Invest NI event to help firms take crucial first steps into export markets

Oct 10, 2008

An Invest Northern Ireland event is set to help local businesses take their first crucial steps into export markets.

Aimed at companies with no experience of selling outside Northern Ireland, as well as recent first time exporters looking at new markets, the Introduction to Exporting breakfast seminar on 22 October will provide expert advice from Invest NI’s trade team and successful local exporters.

Export marketing consultant Martin McBride will examine the practicalities of exporting, discussing ways of overcoming barriers such as concerns about dealing in foreign currencies and shipping of goods.  Mr McBride will also highlight examples of successful Northern Ireland exporters and look at how they have penetrated markets all over the world.

Dr Alex Cornelissen, Business Development Director with McAllister Brothers will demonstrate to attendees how the Newry environmental services company has prospered and grown its turnover through generating sales outside NI.

Mark Bleakney, Invest NI’s Southern Regional Office Manager, says: “During the current difficult economic conditions, it is more important than ever for local companies to consider ways of innovating and breaking into new markets.

“However, businesses often perceive barriers to exporting which prevent them from having the confidence to explore what can be lucrative new markets. Sometimes companies feel that a lack of market research or not having contacts in a country are insurmountable problems.

“This event, part of Invest NI’s range of measures to help local companies successfully navigate the current economic climate, is an excellent opportunity to hear at first hand how to overcome these concerns and start tapping into the commercial possibilities that lie outside NI.”

Introduction to Exporting will be held in the Canal Court Hotel, Newry on 22 October. Attendance at the event is free of charge but as places are limited prior registration is required. Companies that wish to attend should register at www.investni.com/registration or contact Morrow Communications on 9039 3837.  

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