Invest NI helps County Down firm keep track of export success

Apr 03, 2008

County Down firm Blue Tree Services is going global with its innovative personal GPS tracking products, thanks to support from Invest Northern Ireland.

Established in 2005, Blue Tree has just signed distribution deals for its tracking devices and software in Australia, Saudi Arabia and Africa. This follows similar deals, and sales successes, in the UK and Republic of Ireland.

Blue Tree designs and manufactures the Blue Ranger, a pocket-sized GPS tracker, and software called Kool Trax, which turns any compatible mobile phone into a GPS tracker. The Blue Ranger and software-installed phones have a high degree of accuracy, to within four metres, and can be tracked from a PC or palmtop computer.

Mike Smuts, Managing Director of Blue Tree Services, said: “Personal safety and peace of mind is of increasing importance to both businesses and individuals, and I recognised a market opportunity for reliable and accurate tracking devices to cater for this.

“With Invest NI’s help, we developed affordable, easy-to-use and highly accurate GPS devices and software. Early customer feedback has been overwhelmingly positive. Our products have proved popular with a wide range of customers – from parents who want to give their children more freedom but without the worry, to businesses employing lone workers such as healthcare visitors and delivery drivers.”

Mark Bleakney, Invest NI’s Southern Regional Office manager, said: “Blue Tree Services is an excellent example of a small local company turning an innovative idea into a viable commercial opportunity and exploiting it internationally. Invest NI offers practical advice and guidance which can help local entrepreneurs and businesses to achieve this.”

Mr Bleakney continued: “Assistance with international sales and marketing from Invest NI enabled Blue Tree to attract significant additional private investment, paving the way for the new distribution deals. This will see Blue Tree’s products sold across the world and help the company to establish an early foothold in the relatively new market for personal GPS tracking devices.”

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