Invest NI helps local company hit GB market with nifty website

Oct 01, 2008

Local online food ordering company Nifty Nosh has gained a foothold in the competitive London food market thanks to support from Invest Northern Ireland.

The company has invested extensively in the development and marketing of its innovative web-based food ordering technology. The website enables the public to quickly and securely place orders for delivery with local restaurants and takeaways registered with the site. Invest NI has offered £95,000 in support of the venture.

The website is already successful in Northern Ireland, with around 100 local restaurants and takeaways registered. Now, the company has introduced the service to London and has signed up a variety of restaurants, reaching a catchment area of thousands of potential customers. As the website’s popularity grows over the next three years, Nifty Nosh expects to generate around 90 per cent of its turnover from outside Northern Ireland.

Ciaran Lynch, Managing Director of Nifty Nosh, is pleased with the company’s progress: “My brother and I identified an opportunity to provide a food ordering service that is not only safer and more secure than conventional phone ordering, but also enables the customer to choose from a wide range of restaurants in their area, matched to them according to their postcode.

“With a package of support from Invest NI, including R&D assistance, we developed an easy-to-use online customer interface and marketed the system to restaurants as an innovative and easy way of increasing their turnover.”

Mr Lynch continued: “The website displays the full delivery menus of a wide range of local restaurants and is updated frequently, saving the customer from having to consult fiddly paper-based menus. Orders are sent directly and instantaneously to the restaurant via a smart electronic terminal supplied to them by us, ensuring quicker turnaround time.

“The system is proving popular in London, with its numerous restaurants and cosmopolitan population. Indeed, whole chains of Indian and Chinese restaurants are adopting the system, and we hope to expand further into Great Britain as we continue to refine the site and ramp up our marketing activities.”

Graham Davis, Invest NI’s Director of Regional Economic Development, said: “Starting as a small local company only last year, Nifty Nosh is already tapping into lucrative external markets in Great Britain. The company is building upon a simple, yet strong, business idea and taking advantage of the increasing consumer use of online ordering in many areas.

“Invest NI can help local entrepreneurs, who are perhaps venturing into business on their own for the first time, to develop their ideas and external sales capability. I would encourage anyone who thinks they could benefit from our support to contact their nearest Invest NI Regional Office to access expert advice and guidance.”

The R&D element of the support offered by Invest NI is part funded by the European Union’s European Regional Development Fund.

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