Londonderry company aims to drive export sales

Feb 06, 2009

Oakgrove Cabins, a Londonderry company manufacturing bespoke log cabins is aiming to beat the current economic downturn by driving export sales with Invest Northern Ireland’s assistance.

The company, which is based at Maydown industrial Estate, has launched an imaginative initiative that moves closer to potential customers in Great Britain, a key market for the business. It aims to achieve this by setting up its own Park Home Development for its log cabins in the south of England.   

The company, which employs 10 people, design and manufactures a range of high quality, fully finished, bespoke log cabins. Up to now they have targeted the developing holiday, home caravan park and tourist and leisure markets throughout Ireland.

The new project to build sales outside Northern Ireland was announced by Noel Flanagan, Managing Director of Oakgrove Cabins, who runs the enterprising business with brother Eamon.

Noel Flanagan, commenting on the project, said: “We have researched this particular marketplace for our cabins and believe that there is a significant opportunity for growth at this time. It makes sense for us to set up a reference site for our premium quality cabins which can be used by holiday makers and also to encourage them to purchase one.

“We will also take potential customers from many parts of England to the site and thereby enable them to see the quality and range of our products at firsthand.

“Once again Invest NI’s North West Regional Office (NWRO) has been very supportive as we continue to develop our business,” he added.

Welcoming the initiative by Oakgrove Cabins, Des Gartland, NWRO Manager, said: “The company is demonstrating a strong belief in the quality and uniqueness of its products and is taking a bold step in undertaking a strategic move into a new market place in which they are confident of successful growth even in the current economic climate.

“We are helping the company to achieve its business goals by providing. advice and assistance to enable management to develop and implement a focused marketing strategy and to ensure that the resources are in place to implement it.

“Since Eamon and Noel commenced business in 1999 we have continuously worked with them to develop their production, marketing and management capabilities. We are delighted to be able to contribute to this new and exciting development,” he added.

Oakgrove Cabins is based on a business idea developed by Eamon Flanagan during his time working on similar products in the US.

The cabins are built to the BS3632 quality standard for full-time occupation, are individually designed to the specifications of customers and features include a fully-fitted kitchen, bathroom and shower room.

The cabins are up to 40 per cent cheaper to build than traditional buildings and also have low heating and general running costs. Because of these features the cabins are increasingly attracting people wishing to live in them full-time. In addition, the cabins are easy to relocate.

The upmarket cabins are manufactured by hand using Scandinavian red wood timber and feature a pitched, lightweight metal tile roof, and PVC double glazing windows and doors. It takes between three to eight weeks to manufacture a bespoke cabin and a further three days to construct on-site.

Oakgrove Cabins also offers customers an optional package that includes fitted bedroom furniture, wooden floors, tiling, verandas and natural tongue and groove sheeting inside to achieve an authentic log cabin effect.

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