Mallusk Company forms Partnerships  to Expand Business

Oct 13, 2004

With help from Invest Northern Ireland, Arca is investing in its marketing and product development capabilities through alliances with the US Teltone Corporation and Seba Services in Belgium. The three companies specialise in systems used to test telecommunications networks.

The partnerships extend Arca’s marketing reach and its product portfolio and are part of a new business strategy being implemented by the company to expand sales in the US and European markets.

Welcoming the partnerships, Tracy Meharg, Invest NI’s managing director of Innovation and Capability Development Services, said: “We’ve helped Arca to stretch both its market and technology reach through a range of expert services available under our Business Solutions framework. Partnerships provide an excellent route for our companies to increase access to global markets.”

Aubrey Sayers, Arca Technologies' managing director, said: "These alliances will bring tangible business benefits to all three companies. For Arca, it enables us to offer greater choice to our international customer base and ensures that our customers worldwide continue to receive high quality of service and support.

“We had been seeking to expand our products and services and thereby increase sales in key target markets such as the US and Europe. To achieve this, we approached the Invest NI for advice last year and were helped to pinpoint potential partners.

“This service was extremely worthwhile and enabled us to find partners quicker than would have been possible if we had had to do this ourselves.”

Teltone designs, develops and markets telecommunications solutions for business, government and other organisations in the US. Arca and Teltone are now working together to provide a joint line of test solutions to customers across the globe.

Teltone will rebrand Arca’s products for the US market and the Northern Ireland company will provide the same service to its new US partner in Europe and further afield.

Debra Griffin, Teltone’s president and chief executive officer, added: "Arca Technologies is a respected name in the international test market.

"The partnership leverages complementary product lines and distribution channels to generate significant revenue opportunities for both parties. We expect our customers and Arca's to benefit from a broader, more diverse product line."

Seba, an R&D-led company, has developed a new digital system for testing telecoms cabling, which Arca will now manufacture and market.

Serge Timmerman, Seba’s technical director, said the partnership is helping the company in commercialising its research.

Notes to Editors

Arca Technologies was assisted by Invest NI’s International Partnership Programme to identify Teltone. Invest NI’s Innovation Relay Centre at Lisburn, part of an EU network to promote trans-national collaboration, provided the link to Seba Systems.

Arca Technologies

Arca Technologies develops test, analysis and network simulation software and hardware supplying the laboratories of major telecom multinationals worldwide. The company has received numerous prestigious awards for innovation and export achievement.

Major customers include global telecom and data communications organisations such as 3Com, Alcatel, AT&T, BT, Cisco, Ericsson, Intel, Motorola, Nortel, Panasonic and Samsung. Arca operates through an international sales network of over 40 distributors in 30 countries worldwide.

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