Ministers Congratulate Local Company on Successful First Year in Business

Apr 14, 2014
Enterprise, Trade and Investment Minister Arlene Foster and Finance Minister Simon Hamilton are pictured with Just Live a Little Ltd’s David and Jill Crawford during a visit to the Portaferry-based business. The company, which specialises in granola breakfast cereals, has just celebrated its first year of trading and has developed a strong consumer base with its products now distributed across a range of outlets in Northern Ireland, Great Britain, Hong Kong and online. 
 

Enterprise, Trade and Investment Minister Arlene Foster and Finance Minister Simon Hamilton have congratulated local company Just Live a Little Ltd on a successful first year in business.

The company, which specialises in granola breakfast cereals, began trading in April 2013 and since then has developed a strong consumer base, with its products now distributed across a range of outlets in Northern Ireland, Great Britain, Hong Kong and online.

Speaking during a tour of the company’s premises in Portaferry, Arlene Foster said: “This has been a tremendous first year of business for Just Live a Little, with its expansion into both local and international markets. Food is a dynamic and progressive industry and our companies here in Northern Ireland have a strong record of success in terms of products being recognised for the outstanding quality that retailers, foodservice organisations and consumers are seeking.

“The achievements of Just Live a Little to date highlight how small businesses are increasingly catching the eye of major retailers.”

Just Live a Little Ltd has developed a number of new products including granola bars and new recipe granolas that are available in a wide range of retail outlets. In addition, the company has recently secured its first business in the United Arab Emirates and will supply the Dubai based retailer the Al Maya Group with a range of products.

The Minister continued: “Just Live a Little is a great example of a company which is expanding its product range to take advantage of any emerging opportunities. These are strong building blocks for the future and I look forward to hearing of its continued success in years to come.”

Finance Minister Simon Hamilton said: “Just Live a Little Ltd is a great example of a local Ards company which has grown swiftly after their granola emerged as a commercial winner. This company can be held up as an excellent example of the success which can be achieved by artisan companies in Northern Ireland.

“To date this company has not only established a strong foothold in the local market but has also secured lucrative export deals in Britain, Hong Kong and United Arab Emirates and online.

“This is a remarkable achievement for such a fledging company, that demonstrates there is a growing global market for good quality products produced in Northern Ireland.”

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