Londonderry-based telemarketing company Censys has opened a new sales office in Boston with advice and guidance from Invest Northern Ireland.
The facility, opened last month, is now spearheading a concerted sales drive in the New England / New York corridor by the company. Key business targets for the company are in the utility, finance and healthcare sectors.
Censys has been assisted by Invest NI’s North West Local Office (NWLO) in Derry and the agency’s Trade team in Belfast through the Trade Advisory Service (TAS).
Censys Director Kenneth McInnes says: “We have been talking to a number of potential Boston clients for some time and the new office on State Street will give us the resource to not only win business in the north east US, but just as importantly to service and account manage it.”
“Through Invest NI’s Trade Advisory Service we were able to access expert guidance and marketing support on-the-ground from the Axios Consultancy in Cleveland to pinpoint key decision-makers in targeted companies there. The consultancy helped us in lining up a series of meetings with the right people.”
“I am confident that worthwhile business will result from our decision to invest significant financial and manpower resources in this hugely important marketplace,” he adds.
Kevin Helferty, Invest NI’s NWLO Manager, says: “Censys is a very progressive company which has developed and is now implementing a business strategy to grow its business in export markets. Its impressive track record of success in the GB market is based on a commitment to quality and responsive customer-focused services.
“This track record and experience will help the company as it pursues new business it has already identified in the US. We are working closely with the company in the implementation of its growth strategy,” he adds.
Alan Hingston, Invest NI’s Trade Director, says: “The Trade Advisory Service is an integral part of our Passport To Export programme that provides both new and experienced exporters with a wide range of services to assist in the development of business opportunities in key export markets. It offers companies help in a number of areas including market research, lead generation, programme arranging, general advice and support with market visits.
“As well as the US, support is also available for markets such as the Middle East, Asia Pacific, China, South Africa and Germany.”
The Censys office in Boston will be run by Jon Mahoney who brings more than 20 years of business development experience, most recently representing Republic of Ireland in Boston as Director of the Biotechnology Initiative, a $700 million venture capital fund dedicated to building a vertically integrated biotechnology Industry in Ireland.
It is expected that Censys, which was launched in 2001 and is based at the University of Ulster’s Science and Research Park at Magee, will be recruiting another 10 staff as result of the US expansion, taking its total number of employees to 45.
Censys already provides a range of outbound telemarketing and business lead-generation contracts for leading public and private sector organisations in the United Kingdom and Republic of Ireland. It has developed a strong portfolio of clients that includes Promise Finance, Concern Worldwide and T Mobile. The company draws most of its workforce from the Magee campus.
“Our ability to source quality and adaptable employees with excellent people skills, especially graduates, in Derry has been an important factor contributing to our reputation throughout the industry in Great Britain and the Republic of Ireland as one of the very best near-shore telemarketing companies,” adds Mr McInnes.