Paradox Oil in Belfast wins new business in Pakistan

Jun 26, 2012

Picture by Michael Cooper

Pictured are (L-R) Vicky Kell, Invest NI, with Michele Hayhurst, Director of Paradox Omega Oils.

Paradox Omega Oils, the Belfast-based specialist on healthy Omega oil supplements, has won new business in Pakistan following participation in an Invest Northern Ireland stand at the big Arab Health exhibition in Dubai.

The company, a pioneer in the development of Omega fish oils, has signed a distribution agreement with Lifesign Healthcare in Islamabad that will see the east Belfast company’s products on sale in hospitals, clinics and pharmacies throughout Pakistan.

The contract in Pakistan was announced by Michele Hayhurst, a Paradox Oil Director, and welcomed by Dr Vicky Kell, Invest NI Trade Director, who said: “This is an immensely encouraging development for this progressive company which is focused on developing its international sales and has been using a number of trade missions and exhibition presentations in target markets especially in the Middle East and Far East.

“The company is clearly benefiting from its participation in the Arab Health Exhibition in Dubai, United Arab Emirates, now recognised as one of the most important events in the global healthcare, biotechnology and life sciences calendar. Invest NI has organised a Northern Ireland presence at the exhibition in the past and assisted companies to secure worthwhile business throughout this important marketplace. We will be organising an Invest NI stand at Arab Health again next year.

“Companies interested in doing business in the Middle East and South Asian markets can also take advantage of the expertise available from our trade teams in Dubai, Mumbai and Bangalore.”

Mrs Hayhurst said: “Winning business in Pakistan gives us an important foothold on the huge South Asian marketplace and is an important endorsement of the quality and efficacy of our products in a region which is focused on cardiac and fertility issues. Paradox Omega Oils products have been proven to provide significant health benefits to people concerned about these conditions. Our Omega Oils have been developed after extensive research alongside the Dept of Biomedical Science at the University of Ulster, partially funded by an Invest NI innovation grant.

“Taking part in Arab Health, along with the follow up support extended by Invest NI’s locally based teams in the region, enabled us to reach a broad range of potential customers in the medical and pharmaceuticals industries.”

Paradox Omega Oils, formed in 2007 by Dr Geoff Hayhurst, a leading osteopath, and wife Michele, is now a UK and Ireland market leader in Omega oil products sold primarily through pharmacies.

In addition to this new business in Pakistan the company is successfully expanding its sales outside the UK and has so far won significant business in more than 10 international markets.

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