TruCorp trebles sales with Invest NI support

May 28, 2009

Belfast-based small company TruCorp Ltd has almost trebled turnover in the last three years with a range of support from Invest Northern Ireland.

Established in 2002 as a spin-out from Queen’s University Medical Department (QUBMED), TruCorp develops and manufactures human patient simulation mannequins to help train medical staff to deal with a variety of breathing, airway and resuscitation scenarios.

R&D support from Invest NI has helped TruCorp refine and improve its product range, whilst export marketing assistance has enabled the firm to access international customers through attendance at major medical equipment trade shows.

These activities have helped the company establish distribution networks in the US, Europe, Asia, Middle East and Australia, which have delivered both export sales success and a growing international reputation that the company hopes to further build upon.

Tracy Meharg, Invest NI’s Managing Director of Innovation and Capability Development, says: “Northern Ireland has an excellent tradition of achievement and innovation in the development of medical apparatus. With its origins in Queen’s University’s renowned Medical Department, TruCorp is adding to this whilst also achieving real business success in global markets.

“Invest NI offers a range of support for businesses, including new and growing small firms, which can help them convert technical expertise and ideas into high-tech products with real export value. By pursuing this companies can emulate TruCorp’s success and embed an ongoing commitment to innovation that can help them be better prepared to take advantage when the global economy turns upward again.”

Chris Lawlor, Sales and Marketing Director of TruCorp, says: “Trainee medical professionals are required to carry out activity practice in order to underpin theory and demonstrate that they have learned particular skills. Cardiopulmonary resuscitation, or CPR as it is known, is one area where repeat practice is crucial to building understanding. However, models on which to practise CPR and intubation techniques have historically lacked realism and left students ill-prepared.

“We recognised the significant market opportunity that therefore existed for a mannequin with ‘real feel’ that more closely reflected the human respiratory and pulmonary systems. Developed with R&D support from Invest NI, our AirSim and Truman products achieve this and we are now seeing the benefit to our bottom line.

“Invest NI has also helped us grow our global reputation and set up sales channels to some of the biggest medical markets around the world, which we hope will see us grow both our revenue and capability well into the future.”

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