US Telecoms Leader Plugs into Northern Ireland Digital Technology

Oct 19, 2004

Business and residential telecom customers in Chicago and Los Angeles will soon be able to experience broadband quality sound using innovative technology developed by Audio Processing Technology in Belfast and Pulsecom of Virginia, its US joint venture partner.
26/5/2004

Business and residential telecom customers in Chicago and Los Angeles will soon be able to experience broadband quality sound using innovative technology developed by Audio Processing Technology in Belfast and Pulsecom of Virginia, its US joint venture partner.

SBC Communications Inc, of Columbus, Ohio, one of the world's leading data, voice and Internet services providers, is to use APT/Pulsecom’s Program Channel Access Unit (PCAU) an audio card for high quality broadband telecommunications. SBC provides telecom services to customers in 13 states, including California, Illinois and Texas.

A contact that helped secure the deal, APT’s first with SBC, was made during the recent Invest Northern Ireland trade mission to Chicago.

Noel Mckenna, APT’s managing director, said: “We had been working to gain SBC approval for the card for some time and, during the Invest NI mission reception, I was introduced to a senior executive with the US company.”

“I explained our technology advantage to him and he offered to help. I subsequently e-mailed him further information and then heard that the card had been approved.”

The initial order could lead to further and more substantial business with SBC, which has a very large number of networks, particularly in major cities such as Los Angeles and Chicago that it needs to upgrade.

“It’s a strategically important breakthrough that establishes our technology with one of the biggest telecoms providers in North America. We’ve found Invest NI trade missions to be very beneficial in terms of the support provided for market visits for direct sales and in the opportunity provided to maintain contacts with distributors and partners such as Pulsecom,” he added.

Alan Hingston, Invest Northern Ireland’s Trade director, welcoming the latest APT contract, said: “APT is an excellent example of a technology-led company that has used our trade mission programme as an integral part of its global marketing activities. In addition to meetings with customers that have led to business, APT has used missions to develop its relationship with distributors worldwide.”
The APT/Pulsecom product is already in operation with Verizon and Bell South, two other major US telecoms providers.

America’s most popular commercial classical music station, WQXR-FM, New York, also uses the APT/Pulsecom technology for an ’on-the-hour’ news hook-up with the New York Times.

The deal provides WQXR-FM listeners with the same CD quality sound in news and features inserts that is available from music programmes that the radio station beams out from the top of the Empire State Building at the heart of New York City.

APT teamed up with Pulsecom in 1999 to adapt its apt-x audio expertise to a telecommunications industry leader keen to move into the digital age for sharper sound over ISDN and broadband networks.

The company is a past winner of a Northern Ireland Exporter of the Year Award.

Companies which have won awards in the Northern Ireland Exporter of the Year Awards for 2003/4 will be announced at a gala event at Belfast City Hall on June 17.


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