| Title
| Targeting your Export Markets
|
| Duration
| 1 Day (9.15am - 4.30pm) |
| Cost
| £75 |
| Description
| In the first of 3 linked core planning workshops, participants will analyse and evaluate their company`s export potential and readiness to develop export business, understand the key elements of successful exporting and gain the knowledge to take a proactive planned approach to exporting. |
| Company Profile
| Export focused businesses from any sector involved in manufacturing or tradeable services. It is not necessary to be an Invest NI client business to participate. |
| Export Experience
| The workshop is aimed at new or inexperienced exporters who are actively planning or considering the development of export markets. New personnel in more experienced exporting companies may also find the workshop useful. |
| Target
| Senior personnel responsible for export business (e.g. owner-managers of smaller enterprises or commercial directors of larger companies). |
| Objectives
| - To provide an understanding of the key success factors and risks in exporting.
- To establish the importance of a planned and proactive approach to exporting.
|
| What You Will Learn
| - Exporting pitfalls.
- Screening and selecting markets effectively.
- How to assess the competitive environment in export markets.
- Key elements of successful exporting - establishing your competitive advantage and the importance of differentiation.
- Product suitability for export markets.
- Initial consideration of the export marketing mix.
|
| Benefits To The Organisation
| - Ensure the organisation is ready to export.
- Avoid the most common pitfalls of exporting.
- Know how to prepare an export marketing plan.
|
| Benefits To The Individual
| - Awareness of key issues in exporting.
- How to identify and use sources of information.
- How to identify and select target market(s).
- Greater confidence in export planning.
|
| Learning Aids
| - Case study.
- Guest speaker from industry
- Individual and group exercises
- Extensive use of SME examples
- Workbook and handout materials.
- A template for an Export Action Plan will be introduced and developed through this and other workshops in the Core programme.
|
| Pre-Requisites
| A demonstrated capability and motivation to begin exporting or evidence of export sales. |
| Preparation
| Consideration of new markets and the factors which make them attractive. Examples of enquiries received from overseas. |
| Related Training
| The Core Export Knowledge series is designed so that each workshop builds on the content of the previous and it is strongly recommended that delegates attend the full programme of three workshops - Targeting, Researching and Developing Your Export Markets. |
