Enterprising Surespray Aims for Export Growth

Castledawson-based Surespray (NI) has tripled its turnover, increased profitability and created 11 new jobs by focusing on quality and customer-focused services in Northern Ireland, Great Britain and the Republic of Ireland, Leslie Morrison, Invest NI Chief Executive, said.

Mr Morrison, speaking during a recent visit to the company, said: "Surespray is a good example of an enterprising and ambitious small company in a predominantly rural area that was formed initially to exploit a business opportunity identified in the Northern Ireland construction and joinery manufacturing markets for a pre-installation painting service.

"The company has developed a solid base in Northern Ireland and this has given management the confidence and experience to seek further growth by exploring export opportunities. As a result of this wider focus, customers in Great Britain and the Republic of Ireland now provide around 20 per cent of sales. Continuing growth in all its markets is projected in both short and long terms.

"Surespray's success shows how a company initially focused on the local market can move into exports quickly and successfully by investing in quality and being prepared to pursue opportunities outside Northern Ireland," he added.

Managing Director Michael Hughes, who was a self-employed painter and decorator before forming Surespray in Magherafelt in 2001, said: "We have developed an innovative pre-finishing service that offers customers long-term durability for wood and metal items such as windows, doors, gates and conservatories. This also reduces lifetime maintenance costs.

“Advice and very practical support from Invest NI's North West Local Office in Derry have been invaluable. We've been helped to introduce new management and IT systems and to market our services more effectively to key customers.

"We are looking forward to working with a business mentor provided through Invest NI's Northstar Programme. We are aiming to use this support to pinpoint and address obstacles to further growth in Northern Ireland and in export markets.

"We expect to recruit a further five employees over the next few months to enable us to meet the growing demand for our skills," he added.

The company, which recently moved to bigger premises at Creagh Road in Castledawson, offers a pre-finishing painting service for all types of wooden and metal products used in the construction industry.

Surespray also carries out powder coating and has added the coating of PVC panels to its range of services provided from its 18,000 sq ft factory. It is Ireland's only independent supplier of pre-finished wood and metal products for the construction and joinery industry