Ballymena company opens door to business in Turkey

Apr 12, 2010

Dr Vicky Kell, Invest NI Trade Director, is pictured with David Andrews, Managing Director of Aerosubs, Ballymena, with one of the doors manufactured by the company.

Aerosubs in Ballymena has won and completed its first export business from a bus company in Turkey, thanks to assistance from Invest Northern Ireland.

The company, based in the town’s Wakehurst Industrial Estate, has supplied a consignment of emergency doors to Temsa in Adana, a major bus builder and a leading industrial group in Turkey.

Aerosubs received marketing advice and support in identifying the new business through an Invest NI backed export development programme.

The export breakthrough was announced by David Andrews, Managing Director of Aerosubs, and welcomed by Dr Vicky Kell, Invest NI Trade Director.

Commenting on the deal, Mr Andrews said: “We had been seeking to expand our business beyond the UK and Ireland and had carried out some initial market research with help from Invest NI.  A number of potential customers in bus building were pinpointed in Turkey including Temsa. We met Temsa managers at a major exhibition in Belgium and started a dialogue which led to an offer of business.

“Temsa required emergency doors urgently for a contract in Europe and asked if we could design, manufacture and deliver an initial batch within two weeks. This was just before the Christmas period, so we pulled out all the stops and delivered the doors on time and to the agreed price.

“As a result, we are now talking to the company about further business. They were impressed by the quality of the doors, our ability to deliver on time and our overall commitment to work with them on additional projects in Europe. Our business has been built on being customer focused. We offer a bespoke design and manufacturing service geared to the specific requirements of individual clients.

“Invest NI’s support helped us to access support from Paul Harding of Melton Marketing who’s experience in Turkey was beneficial. He provided essential information about the Turkish market and how best to do business successfully and profitably there,” he added.

Dr Kell said: “Aerosubs has made excellent use of our mentoring support and is now positioned to win further export business in Turkey and other parts of Europe. It is demonstrating an impressive determination to win business abroad and has approached the Turkish market in particular in a structured manner.

“The strength of the company’s commitment to succeed in Europe is seen clearly in the positive and highly flexible way it responded to the exacting challenge set by the customer.”

Share this Article

Sign up for News

 Enter Code

Latest Features

How new technology is changing the way customers shop
Nick Martin, e-Business Advisor
Feb 16, 2018
Firms start 2018 on a positive footing
David Roberts, Invest NI Economist
Feb 15, 2018
Opportunities await in the land Down Under
Peter Hendrikssen Regional Manager, Australia & New Zealand
Feb 14, 2018
Giving companies a head start with our Business Information Centre
Mandy Mills, Business Information Centre Manager
Feb 13, 2018
Northern Ireland is the top UK region for supply chain excellence
Helen Smyth, PR & Media Relations
Feb 02, 2018
Why should a business pay more on its energy bills unnecessarily?
Helen Smyth, PR & Media Relations
Jan 30, 2018