Cloughbane Farm Foods secures Asda deal for its new pasta dishes

May 10, 2013

Picture by Harrison Photography


Pictured are Richard Robinson and Amy Moore (right), Cloughbane Farm Foods, with Olive Hill, Invest NI.

Pomeroy-based Cloughbane Farm Foods has secured a contract to supply its new range of pasta dishes, developed with an Invest Northern Ireland Innovation Voucher, to ASDA.

The family business has grown steadily over the past 10 years and supplies several of its products, including its award winning meat pies, to retailers across Great Britain and the Republic of Ireland.

The deal with ASDA was announced by Lorna Robinson, Managing Director of Cloughbane Farm Foods and welcomed by Olive Hill, Invest NI’s Director of Innovation and Technology Solutions.

Mrs Robinson said: “We used an Invest NI Innovation Voucher to work with experts at the Loughry Campus of the College of Agriculture, Food and Rural Enterprise to develop a new range of pasta dishes and we have now expanded our existing portfolio of convenience products.

“As a market-led business, we are keen to respond as quickly as possible to new opportunities for the company and to strengthen our reputation as a producer of wholesome, artisan products. The Innovation Voucher has been immensely beneficial, enabling us to access the expertise and knowledge at Loughry and bring new products to market quickly.”

In addition to its broad portfolio of deli pies and pasta dishes, the Tyrone farm business supplies a comprehensive range of fresh beef, pork, chicken and lamb cuts, all from a modern processing plant approved to the highest EC hygiene standards.

Olive Hill said: “Cloughbane has identified an opportunity for a new product range and its success with ASDA will provide an excellent platform to secure further orders with suppliers across its target markets.”

Further Innovation Voucher applications will be invited in June and September 2013.

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