Dream World Bedding Ltd in Warrenpoint is investing over £225,000 towards export development with support from Invest Northern Ireland.
The company manufactures a range of mattresses and bed bases which are supplied to independent retailers, retail chains, hotels and the property management sector across Ireland.
Dream World Bedding had identified potential for growth in the hospitality sector and property management markets in Scotland and the Republic of Ireland. Invest NI offered the firm £27,000, part funded by the European Regional Development Fund (ERDF), to help it capitalise on these opportunities.
As part of its investment, Dream World Bedding has already employed two new sales and marketing managers and implemented a co-ordinated sales and marketing strategy to help secure new customers. The firm also plans to recruit three additional production operatives as well as an administrator over the next three years to help manage the anticipated increase in business.
Mark Bleakney, Manager of Invest NI’s Southern Regional Office, commented: “Dream World Bedding is an established and proactive company, focused on building its competitiveness. This strategic investment will help the company position itself for growth in markets outside Northern Ireland. In addition, the creation of six new skilled jobs in Warrenpoint is good news for the local community and manufacturing industry.”
John McKnight, Director of Dream World Bedding, commented: “Invest NI’s support is enabling us to develop the marketing skills, knowledge and management expertise that will help us to grow our business and create employment in the Warrenpoint area. Participating at a recent exhibition in Dublin helped us enhance our profile and increase our customer base outside Northern Ireland. With a targeted sales strategy we are confident that we can boost turnover, increase exports and improve our overall business performance.”