Evergreen Horticulture in Coalisland has been assisted by Invest Northern Ireland to expand its export business and create three new jobs.
The company harvests, processes and markets moss peat for nurseries and professional growers mostly in Great Britain. Invest NI has offered the company assistance of £73,900 to improve efficiency and grow sales abroad.
Announcing support for Evergreen’s expansion plan, John Hood, Invest NI’s Director of Food and Tourism, said: “This is an established business which has developed a reputation for quality and reliability in supplying moss peat for commercial growers in Britain and further afield.
“The company has now identified significant opportunities to expand its sales in Europe, the Middle East and Asia where there is a developing demand for its expertise and product portfolio.
“Our assistance has been shaped to enable this ambitious small enterprise to take steps to increase its competitiveness by investing in measures to improve efficiency and also to take part in a range of marketing activities abroad.”
The expansion will, in addition, include three new posts including one at management level.
Colin McCuskey, Evergreen Managing Director and founder of the business in 1999, said: “Our objective in making what is a very substantial investment for the company is to achieve a significant uplift in sales outside Northern Ireland.
“While we will continue to market our products to professional growers in Great Britain and the Republic of Ireland, which currently provides around 65 per cent of our business, we are keen to exploit opportunities that we’ve identified in the wider global marketplace and especially in Europe, the Middle East and Asia including China.
“Our market research shows that there’s a growing demand for consistently high quality growing media among large scale growers.
“Invest NI’s assistance, especially for a range of measures to market our products overseas, is invaluable. We’ve been encouraged to invest time and other resources by Invest NI to expand sales abroad. The financial support, in particular, has made it a great deal easier for us to make the necessary commitment to the development and implementation of a new business growth strategy that’s now sharply focused on key export markets,” he added.