Belfast-based health supplement company Paradox Omega Oils is investing over £500,000 to increase its exports, with support from Invest Northern Ireland.
Paradox Omega Oils specialises in the production and distribution of a range of unique, hand-blended nutritional omega oils, derived from fish and olive extracts.
The company will create seven new jobs through this project as it targets markets in the Republic of Ireland, Great Britain and Europe.
Oonagh Hinds, Invest NI’s Eastern Regional Office Manager, said: “Paradox Omega Oils is an entrepreneurial business that is exploiting a specific market opportunity through R&D and the production of premium innovative health supplements that can be sold internationally. Invest NI is helping the company to promote its products in external markets and increase its turnover from exports.
“It is important that local companies take advantage of the current exchange rates and capitalise on sales opportunities in Europe to help overcome the effects of the current slowdown.
“Through this expansion project, Paradox Omega Oils can build brand awareness, add significant value to its business and improve its selling capability in external markets.”
Dr Geoff Hayhurst, osteopath and creator of Paradox Omega Oils, said: “Following re-branding and the development of new packaging, the popularity of our oils has flourished throughout Northern Ireland and Invest NI is now helping us to grow our business further afield.
“In order to achieve our sales targets in markets outside Northern Ireland, we will be engaging in a variety of activities such as advertising, PR, market visits, exhibitions at trade shows and the production of a range of new marketing literature.
“We have some links with distributors throughout the Republic of Ireland and Great Britain, and we plan to strengthen these relationships and extend our sales network as part of this project.”
“Our oils were originally developed as an alternative treatment for bone and joint problems, before it became apparent that they were effective in easing the symptoms of a range of other ailments,” added Dr Hayhurst.