Invest NI helps Easa access new markets

May 29, 2007

Moira-based company, Easa, is investing over £267,000 to expand its team, develop new products and pursue an aggressive export marketing campaign.

The company manufactures easy access showers for the elderly and infirm markets and has recently achieved steady growth in sales in the Republic of Ireland.

Supported by Invest Northern Ireland the company is now targeting the Great Britain market and recently launched its new Evo range at the NAIDEX exhibition in Birmingham. Evo - the result of Easa taking part in Invest NI’s Design Development Programme - was awarded Product of the Year at the exhibition.

Nigel Blackburn, Easa’s Managing Director, says: “There is no reason why people with reduced mobility, who need easily accessible showers fitted in their homes, should compromise on style.

“Evo is a modern, stylish, high-performance range of products that we are confident will sell well in both our current markets and those we are targeting over the next few years. We came away from NAIDEX with around 160 enquiries including ones from Spain, Germany and the US. The Evo system along with our Essence range have combined to create a choice for the customer which was previously unavailable. It is this unique choice that has generated worldwide interest.”

Easa has also taken part in Invest NI’s Strategic Development Programme, which helps companies to draw up a robust strategic plan for growth. As a result the company identified the key actions required to differentiate it in the marketplace and ensure continued business growth. It is anticipated that the company will create seven new jobs over the next year, bringing total employment to 32.

Donal Durkan, Invest NI’s Director of Life Sciences and Creative, says: “Innovation is vital for any company and Easa’s focus on developing new products and improving current ones will increase its ability to compete in the European market.

“Invest NI is helping the company in a range of ways including supporting its marketing activities, helping with key personnel recruitment and supporting product and process development.”

Share this Article

Sign up for News

 Enter Code

Latest Features

How can you plan for the unknown?
Olive Hill, Executive Director of Strategy
Feb 22, 2018
Q&A with Mark Johnston Senior Vice President West Coast of America
Mark Johnston, Senior Vice President West Coast of America
Feb 21, 2018
How new technology is changing the way customers shop
Nick Martin, e-Business Advisor
Feb 16, 2018
Firms start 2018 on a positive footing
David Roberts, Invest NI Economist
Feb 15, 2018
Opportunities await in the land Down Under
Peter Hendrikssen Regional Manager, Australia & New Zealand
Feb 14, 2018
Giving companies a head start with our Business Information Centre
Mandy Mills, Business Information Centre Manager
Feb 13, 2018