At a presentation held today in Belfast Invest Northern Ireland publicly announced its business support programmes to help in the establishment, development and growth of internationally competitive tourism businesses.
The main focus of the programmes is to help tourism businesses improve product quality, business processes and their capability to grow and compete in the national and global market place.
At the launch, Fabian Monds Chairman of Invest NI, said: “The tourism sector employs almost 50,000 people in Northern Ireland and has the potential to expand significantly and become a major contributor to the local economy.
It’s vital that those who run businesses in this sector focus on product development and quality service to ensure that the visitor experience is of the highest standard. Invest NI will be specifically targeting those tourism businesses which have a clearly defined plan for growth through the development of new products and services with a competitive edge.”
Invest NI will focus on enhancing the capability of tourism businesses by providing information and business advice; delivering programmes on competitiveness; and helping business owners develop management and marketing skills and effectively exploit e-commerce opportunities.
Invest NI’s support for the sector is being promoted through a series of roadshows across Northern Ireland. The initial launch in Belfast today will be followed by events in Portrush, Londonderry, Enniskillen and Armagh.