Copyright: John Harrison Photography
In picture is Mona Houston, K.K. Bespoke Schoolwear’s Marketing Director, with Des Gartland, Manager of Invest NI’s North West Office with one of the Magherafelt company’s school uniform products.
K.K. Bespoke Schoolwear in Magherafelt has won substantial business with major retailers in Great Britain from an intensive and focused marketing drive supported by Invest Northern Ireland.
The company is working with specialist retailers such as WD Coes of Ipswich, Hewitts of Croydon and The Schoolwear Company in Norwich on uniforms required by students at around 200 schools.
K.K. Bespoke recently provided red cloaks for the Consort Choir of Queen Anne’s School (Caversham) for the school’s 150th anniversary celebrations held at Westminster Abbey in London. The choir, in addition, wore the distinctive cloaks on a choral tour of Venice, singing at St Mark’s, St Giorgio Maggiore, and the Basilica Dei Frari, and St Luca in Verona.
Now a leading UK manufacturer and supplier of bespoke school uniforms, K.K. Bespoke accessed support from Invest NI to accelerate its sales outside Northern Ireland. The company has already lined up 6-8 new accounts and is negotiating with another ten customers.
The new business was announced by Mona Houston, K.K. Bespoke’s Marketing Director, and welcomed by Des Gartland, Manager of Invest NI’s North West Regional Office in Londonderry, when he visited the company’s clothing factory in Magherafelt.
Mr Gartland said: “K.K. Bespoke is an excellent example of how a Northern Ireland company operating in an intensely competitive marketplace can succeed through focusing resources to become a key provider of quality products and quick response services to customers in an important market niche.
“Our support has been geared to enable the company to market its expertise professionally and aggressively. This approach has included a new branding, targeted advertising and promotional activity in sector publications, regular market visits and participation at a major trade exhibition. ”
Mrs Houston, commenting on the latest orders from top retailers of school uniforms, said: “The new business will see us supplying uniforms to many of the most highly regarded secondary level and private schools in England.
“I believe we secured the contracts because all our products are designed and manufactured in Northern Ireland. This allows for stringent control of production and ensures continuity in quality, fabrics and reliability of deliveries. Furthermore, flexible production in-house by our experienced team enables us to respond faster than competitors to customers both in terms of sample garments and finished uniforms.
“By offering a complete backup service we can guarantee that every child’s school uniform requirements are met. Our ethos is to develop successful long term business relationships through working closely with clients in order to understand their needs and fulfil their requirements. With Invest NI’s support, we’ve marketed this service very effectively to targeted retailers and it’s now producing dividends.
“Our vision for the future is one where we continually strive to develop a close partnership with both suppliers and customers in order to build a strong business foundation which benefits all parties involved. The cornerstone of K.K. Model is a loyal and highly skilled team,” added Mrs Houston.