Lateral Thinking Workshops Offer Chance to Boost Creativity

Oct 19, 2004

One of the world' leading authorities on creative thinking was in Londonderry last week to teach local business people, students and entrepreneurs how lateral thinking can help them to succeed.

Management guru and revolutionary thinker Edward de Bono held six workshops in the city as part of Invest Northern Ireland’s Go For It Week.

De Bono, who teaches thinking as a skill, has an international reputation and has helped businesses and individuals all over the world to learn a different way of thinking that improves productivity and profitability.

The workshops included a session with students at Magee College, a lunch with local media and creative industry representatives, and events involving members of the local strategy partnership in the Derry City Council area, and Londonderry Chamber of Commerce.

The workshops generated a significant amount of interest with some 500 people attending them.

Eamon Mulvenna of Invest NI’s Entrepreneurship Development team comments: “We’re delighted to have Edward de Bono in the northwest as part of our Go For It activities. De Bono’s techniques have revolutionised the approach to generating great new ideas, innovation and problem solving in organisations around the world.

“These workshops were a great opportunity for local entrepreneurs and those involved in economic development to challenge their traditional ways of thinking, and learn new approaches and techniques that will enable them to generate innovative business ideas.”

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