A Magherafelt -based software company, Advance Software, is focused on growing its export presence through sales of its cornerstone product, CemeteryPro.com. Invest Northern Ireland is supporting the company’s marketing efforts in a bid to increase its customer base across Great Britain, Republic of Ireland and USA.
Commenting on the investment, Malachy Devlin, Director of Advance Software, said: “CemeteryPro.com has garnered a good degree of sales from the target customer base without a concentrated marketing drive so the aim is to leverage this success to secure additional business. The product was recently chosen by Fingal County Council in Dublin, Fingal are a Local Authority north of Dublin with offices at Swords and Blanchardstown serving a geographical location of 452.sq km and is home to several key elements of national and regional infrastructure, including Dublin Airport.
“The technology behind CemeteryPro has proven to deliver the features and functionality required by organisations that are tasked with the management, sales and maintenance of cemeteries. The support offered by Invest NI will enable me to grow the CemeteryPro brand and secure an increasing proportion of business from outside Northern Ireland.”
Advance Software is an information technology management software company that builds/develops a varied range of customised software applications to solve common business tasks, streamline, centralise and add value to a firm’s data. The company also provides tools to integrate with common accounts packages such as Sage Accounts.
Invest NI has offered Advance Software £3,400 towards it marketing efforts.
Patricia Devine, Invest NI’s Western Regional Manager added: “Advance Software’s cemetery product has strong export potential and this investment demonstrates the company’s drive to compete internationally. Invest NI’s marketing support will help Advance Software to profile CemeteryPro among potential new customers and help the business reach its full potential.”
CemeteryPro.com was developed over 14 years ago and holds a strong position in the market. The product has featured on SKY News and currently is in used in 90% of the local councils in Northern Ireland. The product is also operational in the Republic of Ireland and Great Britain and provides a sophisticated yet user friendly application to ease the tasks of recording Cemetery & crematorium records. The product also includes an iPad application to allow users to remotely browse records, record inspections and more.