Northern Ireland Year of Food Promoted in the Netherlands

May 18, 2015

Enterprise, Trade and Investment Minister Jonathan Bell has brought the message of the 2016 Northern Ireland Year of Food to the Netherlands.

Speaking to Dutch Tour Operators in Amsterdam the Minister said: “The Netherlands is an increasingly important market for tourism to Northern Ireland. Food tourism already generates £350million per year for the local economy and the 2016 Year of Food will help to showcase the great food, produce and hospitality here. I like to think that food tells a story of Northern Ireland’s culture, heritage, people and landscape. It reflects and delivers a sense of ‘place’ for a visitor. In fact you could say it is our Place on a Plate.

“Preparation for the 2016 Northern Ireland Year of Food is already underway. Working groups are currently being established with representation from various government departments, local government and the private sector to ensure its success.

“With this week seeing the launch of flights between Belfast and Amsterdam I am hoping we can expect more and more Dutch visitors coming to enjoy local delights such as wheaten bread, dulse, and of course the traditional Ulster Fry.”

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