To get an insight into what attendees expected to learn from the workshop I caught up Shaun Mulhern, marketing officer for employment law training company Legal Island. Watch a short video of Shaun outlining why he was attending the workshop.
Susan Hallam, one is one of the UK’s leading digital marketing experts and founder and Managing Director of Hallam Internet, a digital marketing agency working with a number of world leading companies.
Digital marketing has revolutionised marketing in the past decade. It has presented lots of opportunities for marketers but with every opportunity also comes a challenge. Some of those challenges include the speed at which technology is changing, new emerging social networks, the rapidly evolving search engine optimization query and the necessity to measure and report on digital activities.
Often the hardest thing about digital marketing is deciding what to focus on. According to Susan you should ensure you have a high performing website as this will supplement all your other efforts.
The workshop series was very well received by attendees. Read below some of the comments.