Adventure activity firm invests £1.4 million to develop exports

Belfast-based company I Love Mondays (ILM) is investing £1.4 million in a project aiming to increase its turnover to £2.5 million over the next three years, with support from Invest Northern Ireland.

ILM specialises in the promotion of events such as bungee jumps and abseiling challenges in major cities, and donates half of any resulting profits to a selected charity for each individual event.

The project aims to promote 21 new jobs over the next three years, as the company develops its capability and increases its exports by implementing a strategic sales and marketing campaign throughout the Republic of Ireland and Great Britain.

Dean Langasco, Joint Managing Director of ILM, said: “Since ILM was established in 2004 we have gained the experience and skills needed to grow our business further in external markets. This investment will help us to significantly increase our selling capability outside Northern Ireland.

“We plan to recruit highly motivated and skilled sales people to sign-up participants for our events in major towns and cities such as London, Glasgow, Dublin, Cork, Cardiff and Galway.”

Kieran Murphy, Joint Managing Director of ILM, added: “One of the main benefits of participating in our events is that it’s a great way to have fun whilst contributing to charitable causes. This makes them highly appealing to a wide range of people. We have built up an extensive network of partner charities including Barnardos, Mencap and the British Red Cross, and these charities profit directly from the success of our events.”

Ian Murphy, Invest NI’s Managing Director of Clients and Entrepreneurship, said: “ILM is increasing its focus on export markets by introducing modern promotional techniques including text messaging and web-based advertising, as well as using more traditional methods such as direct selling and PR. By supporting this type of investment, Invest NI is helping to increase the export capability of local companies which will ultimately help to build a stronger local economy.”