Castlereagh-Based Minprint is Making its Mark Online with Go Get Print
Minprint has recently invested almost £1.5m in state of the art equipment and IT systems so that it can offer its customers the very latest in printing technology, cross media and web2print services.
Over the past four years, Invest Northern Ireland has supported the company to grow its business outside Northern Ireland in order to meeting the demands of an increasingly sophisticated and technology driven print market. The company’s new online venture, Go Get Print was part of this overall investment and gives its customers the ability to combine traditional print products with online digital solutions.
Specifically designed to appeal to graphic designers, small businesses and marketing agencies, Go Get Print allows customers to design and upload their own artwork and place orders online 24/7. With shorter lead times, new products and competitive pricing Minprint is able to pursue new customers across numerous sectors and is attracting increased sales throughout Great Britain, Republic of Ireland and Europe.
Explaining the background to the expansion, Minprint Director, Jamie McMinnis said: “The rapid growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing. Whether it’s print on demand, variable data or the high image quality of lithographic printing, Minprint has the technology. The recent introduction of a Flatbed UV Wide Format Printer and a Digital Cutting Table has enabled us to offer an expanded range of services to our customers.”
Minprint has also benefited from the Design Development Programme for its Go Get Print service and received help from Invest NI with recruiting additional staff.
“We see valuable growth opportunities outside Northern Ireland in digital printing, particularly in the Packaging and Point of Sale markets, and have been working with Invest NI to expand our range of services. The assistance we received with developing the Go Get Print website and our new online brand identity was vital to growing our web2print service.” added Jamie.
John Hood, Invest NI’s Director of Food and Tourism, commented: “Printing is an old form of industry and this investment signals Minprint’s efforts to evolve to take advantage of the opportunities which the advancements in digital technology are bringing to the sector.
“This company has maintained a close partnership with us throughout many years and has benefited from a range of support to accelerate its growth plans outside of Northern Ireland. Minprint’s investment in its IT systems, new machinery and equipment along with additional sales and production staff will enhance the company’s ability to secure new business in Great Britain and the Republic of Ireland over the coming months.”
Established in 1977 and currently employing circa 45 full time staff, Minprint has a long established reputation as a leading print provider. With recent expansions to the team of graphic and digital media designers they offer a complete design and print service including print management, web2print and promotional merchandise.
Minprint is one of only a handful of printers throughout the Ireland to have Print Colour Management ISO Certification (12647-2:2013).