Companies to Broadcast New Ideas in Amsterdam

Ten Northern Ireland companies from the electronics, broadcasting and multimedia sectors are attending a major international conference for the industry in Amsterdam this week.


Over 1,000 exhibitors will showcase the latest technology and foremost business ideas in these sectors at the IBC event, which runs until 12 September.

The three main sub divisions of content creation, content management and content delivery provide opportunities for a wide range of companies from multinationals right down to small enterprising start ups.

This leading event for professionals provides great scope for business and networking in a truly global market evidenced by over 40,000 attendees from over 120 countries.

Running parallel to the exhibition is an international conference where themes include media on the move, content production and digital cinema. A technical papers session also allows for the presentation of new work within the wider sectors of the exhibition.

Included amongst the exhibitors are three Northern Ireland companies with leading edge products and services. Latens Systems and Fighting Bull Broadcast Technologies (FBBT), both Belfast-based, are recent inward investors in Northern Ireland and are using the exhibition as a platform to build on their success.

From its Belfast base Latens has pioneered the development of dynamic software-based Conditional Access for Pay-TV and IPTV operators and is today a market leader.

FBBT's team of software professionals are using database, 3D programming and 3D graphics skills to develop a broadcast operational support system. Version 2 of FBBT's ‘Matador’ system will be launched at IBC.

Audio Processing Technology (APT), also Belfast, started up as a Queen's University Belfast spin out and has now developed, following a management buyout, into an industry leader in the audio compression sector. APT will be using IBC Amsterdam to unveil the new WorldCast range of internet-based audio codecs for broadcasters. These are the first in a new generation that feature internet connectivity as their core functionality.

This is the first time that Invest NI has organised a sectoral mission to IBC and has taken a small information stand as a base for the visiting Northern Ireland companies.

The group is made up of  Amphion Semiconductor, Belfast, now part of the US Conexant company; ADT Europe, Downpatrick,  Humax Electronics, Newtownards; PI Communications;  Dunmurry;  Awakin, Portballintrae; and  the Sonic Arts Centre at Queen’s University

Alan Hingston, Invest NI’s Director of Trade, said: “This is our first trade visit to IBC Amsterdam. There is great market opportunity and the success of our established companies demonstrates the potential for those that are new to, or inexperienced at exporting.”