Electronics company aims for export boost

Belfast-based firm, Electronic and Security Services (ESS), is investing in a major project to increase its exports, with support from Invest Northern Ireland and the EU.

ESS provides a range of innovative electronic equipment including intruder alarms, fire alarms, CCTV, access control, electronic till systems, and intercom equipment for offices and apartment blocks.

The company also installs and maintains queue management systems for use in post offices, banks and catalogue stores to direct customers to available cashiers. These systems incorporate public announcements, using recorded voices with tailored local accents.

Invest NI has offered £65,000, part funded by the European Regional Development Fund (ERDF), towards the total costs of the export development initiative.

Alastair Hamilton, Invest NI’s Chief Executive, said: “By exploring new opportunities outside Northern Ireland and implementing externally focused sales and marketing campaigns, businesses such as ESS can considerably increase competitiveness and profitability. Through this business development project, ESS aims to strengthen its brand presence in the Republic of Ireland and Great Britain markets. The company is also focusing on innovation by introducing new products to its already extensive portfolio.

“This business has a number of long-term high value customers, particularly in the Republic of Ireland, and it is continuing to manage those key accounts closely, as well as exploiting new opportunities, to help sustain levels of growth and maximise profits.”

Ken Armstrong, Managing Director of ESS, said: “Invest NI is helping us to further increase our external sales, by supporting our market research and backing our business development visits. Trade shows, direct advertising, PR and internet promotion are also key elements of this project, helping ensure that both existing and potential customers are kept fully aware of our wide, and continuously evolving, range of products and services.

“We have enjoyed a steady growth in sales outside Northern Ireland in recent years and, through this initiative, we are aiming to build on our success by attracting new customers. Thirteen new employees will be recruited as a result of the project, including a marketing manager and support staff.”