Invest NI Helps E-learning Company Target New Markets

A Londonderry based company specialising in online learning as a service is investing £215,000 to develop new high potential products and market its existing products internationally, with support from Invest Northern Ireland.

Learning Pool, set up in 2006, has established itself as a leader in online learning for the public sector. The company develops the content and software for e-learning courses and has built an exciting online community based on its annual subscription services.

It is now seeking to strengthen its brand internationally and build upon recent success in South Africa. The company is investigating the potential of ‘serious gaming’ technology as an innovative medium for its customers. Invest NI has offered Learning Pool £66,000 to support growth in target markets.

Donal Durkan, Director of Invest NI’s Life Sciences and Creative division, says: “Learning Pool has pioneered the development of innovative products to help the public sector improve the skills and competence of staff. It recently secured a major deal in South Africa and is well positioned to take advantage of international opportunities in this developing sector.

“Invest NI support will help the company to move quickly to explore new product and market opportunities.”

The GAP support will help Learning Pool to employ a service delivery manager and a head of social media, both key posts in the company’s drive for growth. It will also enable it to contract consultants to develop new business in the Southern African region, enhance the company’s UK and online brand, and research the serious gaming market.

Learning Pool’s Director, Paul McElvaney, says: “We have set ourselves ambitious sales growth targets for our current products and are also seeking to develop new income sources from social media and games-based learning. The support from Invest NI is essential in allowing us to quickly secure the high calibre skills needed to achieve this.”