Invest NI helps new entrepreneur aim for luxury tourism market
Invest Northern Ireland has announced its support for a new £600,000 luxury accommodation development in County Antrim.
Stable Court will target niche tourism markets, particularly activity, short break and business visitors from outside Northern Ireland. There is capacity for 16 people across six apartments and town houses which have been restored from derelict farm buildings. The new establishment is expected to achieve five star accreditation from the Northern Ireland Tourist Board.
The project is being led by local first time entrepreneur Kenneth Wilson and Invest NI has offered funding and practical guidance with issues including corporate branding, website development and identifying potential overseas customers.
Mr Wilson said that he had identified a gap in the tourism market and decided to take advantage of the opportunity: “I looked at the kind of accommodation that was available in the area and realised that I could create something truly different here which would meet the high expectations of the more discerning visitor.”
“Invest NI’s ongoing support has been crucial in helping me through the start-up process and also in negotiating areas such as design and international marketing,” added Mr Wilson.
Invest NI’s Director of Transport, Construction and Tourism, Kevin McCann, said: “Stable Court will add significant value to the tourism sector in Northern Ireland by tapping into the lucrative luxury self-catering market. This establishment is also an excellent example of how local entrepreneurs can develop new ways to meet the needs of a growing tourism market. Mr Wilson is to be congratulated on having the foresight to develop this exciting project.”