Invest NI Programme Helping Propel Doodle Bread to Success


Glengormley entrepreneur Rose Kane is hoping to fast track her unique Doodle Bread concept to commercial success with the help of Invest Northern Ireland’s Propel programme.

Doodle Bread is a home baking kit for kids that produces loaves of bread with logos or doodles on every slice. Rose came up with the concept while studying at the University of the Arts, London. After spending time testing it out with kids, prototyping and branding the product she launched Doodle Bread online. It has already won a national design award.

Rose is currently taking part in the Propel programme, which aims to establish successful fast growth, knowledge intensive businesses that could generate significant export sales and boost the local economy. The programme provides entrepreneurs with salary support and the skills, expertise, and networks to fast track the development of their cutting-edge business ideas into profitable global enterprises.

Rose says: “Doodle Bread is the beginning of a brand of educational toys aimed at getting kids creative in the kitchen and providing unique cooking experiences just for them. We've sold nearly 1,000 kits online, have built up a community and will soon be launching our first retail consignment with the House of Fraser. Our vision is to be the Lego of educational food toys.”

Rose is one of 21 entrepreneurs taking part in the Propel programme, which offers master classes, specialist advice from local and international experts, access to potential investors, strategic business planning support, a hot desk at an incubation centre and a research visit to an overseas market. Extensive one-to-one mentoring is also provided.

She says: “The Propel programme has given me the ability to focus and streamline my thinking. It is also helping me get the business ready to seek investor funding next year.”

Alastair Higgins, Invest NI, says: “There is no shortage of innovative ideas in Northern Ireland, which when combined with commercial acumen can produce successful businesses.

“Our Propel programme is helping participants to maximise the commercial potential of their ideas and generate the best possible return for themselves, their investors and the local economy.”