MindMill in Major Export Deal in Middle East
MindMill of Carrickfergus has formed a joint venture that will see its human profiling software marketed throughout the Middle East, North Africa and the Arabian Gulf following its participation in Invest Northern Ireland trade missions.
The new business was announced as MindMill set out to develop new business in Singapore and Vietnam on an Invest NI trade mission. Nine local companies are taking part in the mission next week.
The company, a pioneer of web-enabled assessment software which is used for selection, training and recruitment, has set up a joint venture with Silatech, a business initiative funded by the Qatari Government. The venture will see the MindMill profiling system marketed in Qatar, the United Arab Emirates, Morocco, Syria, Yemen and the oil and gas rich Middle East and North Africa (MENA) region.
The deal with Silatech resulted from the Co. Antrim company’s participation on an Invest NI mission to the Gulf centres of Qatar, UAE and Oman by Laing Mewhort, MindMill’s Managing Director in April 2010.
Dr Vicky Kell, Invest NI’s Trade Director, welcoming MindMill’s success, said: “This is an immensely impressive achievement that positions this progressive and export-led company for fast growth throughout the MENA region. The initiative will offer support to local people and companies, allowing them increased training, development and employment opportunities that will strengthen their economies.
“MindMill has worked tirelessly to convert contact made through Silatech Advisor Tracy Pryce during the mission to Qatar, into a joint venture. The initial contract for its software will enable the company to access further and more extensive opportunities with Silatech who are now developing across the strategically important MENA region.
“The agreement is a further example of how a local company can succeed in this important marketplace by using our missions and by professionally following through with those contacts made. MindMill secured this initial contract by responding quickly and being flexible in approach to the requirements of its high profile customer.”
Mr Mewhort, commenting on the joint venture, said: “This is a tremendously exciting project for the company as it establishes MindMill as the sole supplier of assessment software solutions to Silatech, a signature initiative of Qatar which aims to help develop skills throughout the MENA region and create employment opportunities for young Arabs. The regions governments are taking positive steps with help from Silatech to develop their young people.
“Most nations throughout the Middle East and North Africa are developing career based programmes to prepare their young people for career opportunities in business and industry over the next 20 years.
“We secured the business due to the innovative features of our assessment software, its flexibility, ease of administration and accessibility over the internet. The system has been translated into Arabic, French and English for all users in the region. I am looking forward to visiting Singapore and MindMill because initial contacts indicate that there is potential business for us there,” he added.