Newcastle company targets increased exports through corporate website

Invest Northern Ireland is helping Newcastle corporate teambuilding company Peak Discovery to boost export sales by 15 per cent.

Peak Discovery specialises in delivering corporate teambuilding events, at various venues in both Northern Ireland and the Republic, which include a range of physically and mentally challenging activities such as archery, 3D problem solving tasks, Canadian canoeing and city centre treasure hunts.

Supported by over £8,000 from Invest NI, the company is upgrading its IT systems to introduce a computerised customer relationship management (CRM) system, improve monitoring of internal information and enhance the attractiveness and ease of use of its website.

These activities will help Peak Discovery build on the successes it has already achieved in RoI, where it generated 35 per cent of all turnover in the last 12 months. The company has secured major contracts with high profile business clients, including a significant deal to hire out one of its fleet of high performance RIB boats to the recent Galway stopover part of the 2009 Volvo Round the World Ocean Race.

Peak Discovery will also use its RIB boat to provide an exclusive water taxi service to the forthcoming Belfast Tall Ships event on 13-16 August.

Commenting on the investment, Invest NI’s Southern Regional Office Manager, Mark Bleakney, said: “Peak Discovery has built a strong reputation for delivering high quality, rewarding teambuilding days to a range of clients both locally and in RoI. By making its website more user-friendly and simplifying online booking, the company will be even better equipped to add to its sales from RoI and further afield.”

Andrew Porter, Director of Peak Discovery, said: “The economic downturn has, unsurprisingly, seen many companies cut back on the amount of money they allocate for teambuilding activities. However, other companies continue to invest in corporate away days in an effort to boost the morale of their staff and, in turn, their productivity.

“We provide a value-for-money option and have benefitted, in particular, from the recent strength of the Euro against Sterling for cross-border business. Now, we plan to build on this by targeting previous customers to encourage repeat business and by attracting new customers through advertising banners on other websites. The improvements to our internal systems will also generate efficiency savings that will boost our margins.”

Mr Porter added: “The support of Invest NI has been crucial in helping us progress our plans. We are now well placed to increase our share of the corporate teambuilding and adventure market on the island of Ireland and, we hope, beyond.”