Newry Company Wastes No Time in Building Business in Turkey

Invest Northern Ireland has assisted Newry based Re-Gen Waste Limited to secure its first major deal in Turkey.

Established in 2002, Re-Gen Waste specialises in providing a service which incorporates the transfer, processing and sale of commingled mixed dry recyclable materials including selling recovered materials on to end markets. These include paper, cardboard, aluminium cans, steel cans, plastic bottles and hard plastics derived from household recyclables.

The deal, to supply a key Turkish distributor with plastic, is estimated to be worth £500,000 over the next four months.

The company currently employs 152 people at its headquarters in Newry.

Congratulating the company, Olive Hill, Invest NI’s Director of Trade said: “Our sustained economic growth will only come from enabling businesses to develop their global footprint and Re-Gen Waste is an excellent example of a company that, through an ambitious growth strategy, is achieving this.

“The company is fast becoming an export-led business that has been quick to identify and exploit the extensive business opportunities in a marketplace that is still growing.

“Re-Gen Waste recognised very early on in its market research that it could take several years to make an initial sale in Turkey and were therefore patient and prepared to invest the time to develop relationships in this important market.

“This has reaped rewards and Invest NI will continue to work with the company to secure further successes into the future.”

The company’s headquarters is home to one of Europe’s most advanced Material Recovery Facilities with a capacity to process 160,000 tonnes of Commingled Mixed Dry Recyclables (MDR) and recently they have expanded to processing and the sale of Refuse Derived Fuel (RDF) & Solid Recovered Fuel (SRF).

Celine Grant, Sales Director at Re-Gen Waste said: “The waste industry here is saturated and in order to secure the future of our business we had to expand our horizons and look to overseas markets for new business.

“We benefitted from advice from Invest NI’s in-market consultants who were able to guide us on many things including the size of the Turkish market, language and etiquette, the culture in Turkey and building relationships with Turkish companies. This in turn gave us the confidence to achieve this new business.

“In 2013 we participated on an Invest NI Trade Mission to Turkey which was hugely beneficial and started a journey which has seen us secure this deal today. Since then we have been on a further two Trade Missions to Turkey, plus several return visits, and it has taken us this time to build relationships with the right companies there and to learn how to adapt our marketing approach to suit potential clients.

“We are delighted with our results so far and we envisage significant growth opportunities arising in the waste and recycling sector in Turkey over the coming years. Importantly, we now have the expertise and knowledge to secure further business and build on our recent successes.”