Portadown Flower Business Blooms with Investment
Greenisland Flowers Ltd, a Portadown-based horticulture firm, is investing over £100,000 as part of plans to boost sales, in GB and particularly in the Republic of Ireland.
Invest Northern Ireland is supporting the company’s market development activities, which includes recruiting two new production technicians and the purchase of new processing equipment.
Greenisland Flowers provides cut flowers to a number of UK and Republic of Ireland owned retailers and is aiming to grow this side of the business as well as target new market opportunities as a result of its investment. Commenting on the company’s development plans, Managing Director Shane Donnelly, said:
“To drive progress we recognised the need to reduce seasonality, improve shelf-life and drive efficiencies in our processing activities. Our new bunching line has already improved the workflow within the cut flower processing facility and allows us to process a wider range of flowers at a greater capacity. With that capability in mind, we aim to develop sales of new products with higher margins, such as summer field-cut flowers, Winter Tulips and All year round Oriental Lily’s, to boost our revenue and profits."
Invest NI has offered Greenisland Flowers £22,613 towards its growth and development efforts.
“In the coming months we will undertake research in countries such as The Netherlands, which is recognised as being expert in cut flower growing and processing, to identify new processing techniques and methods. We also plan to visit industry specific trade shows to learn of new techniques and methods particularly best practice with regard to lily and tulip production,” explained Shane. “The support we are receiving from Invest NI is enabling us to press ahead with our growth strategy so that we are well placed to take advantage of market opportunities," he added.
Speaking following a recent visit to view the company’s progress, Invest NI’s Director of Food, John Hood said: “Greenisland Flowers is a well-established, successful horticulture business.
“This investment is an important decision by the company which is focused on ramping up its throughput to meet increasing customer demand. Implementing its marketing strategy along with recruiting additional production technicians will play a vital role in helping the company achieve its objective to increase its export sales.
"Our support is enabling Greenisland Flowers to fully implement its investment and the new machinery is already making a positive impact on the company’s performance.”