Promoting Better Business With Invest Northern Ireland
As part of the strategic development of the region’s materials handling sector, Invest Northern Ireland has organised a company networking and development programme. Designed as a pilot for ten Invest NI client companies from across mid-Ulster, the ‘Better Business Programme’ consists of six workshop sessions to be held between February and June 2005.
The materials handling sector in Northern Ireland represents a wide range of local companies, including Powerscreen and Finlay BME, who are engaged in original equipment manufacture, as well as companies engaged in component manufacture and sub-contract manufacture.
The first programme workshop took place in Castlecaufield, Dungannon, and focused on effective financial management. Subsequent seminars will focus on the following themes:
differentiation – to identify a companies unique selling points
effective sales and marketing techniques
The Better Business Programme will also provide specific one to one company support, a best practice visit to a world class manufacturing company and attendance at an international exhibition.
Kevin McCann, Director of Transport, Construction and Tourism with Invest NI commented:
“Previous Invest NI programmes for this sector have made significant progress in improving the supply, performance and interaction of original equipment manufacture companies within Northern Ireland. This new pilot programme has been created to expand upon this success and concentrate on the common development needs of materials handling businesses in line with our long-term strategic objectives to promote product diversification, innovation, and export development.”
It is anticipated that the programme will help companies operating within the sector to develop strategic partnerships, develop a broader client base and focus more on innovation. All companies participating in the pilot programme will also receive follow-up support from Invest NI client executives to help enhance their competitiveness.