Savile Row Company Looks for Strategic Growth in US

Quality shirts designed and manufactured by Savile Row Company in Castledawson are now to be sold in upmarket department stores across the US with help from Invest Northern Ireland.

The US breakthrough is the result of a strategic partnership signed by Savile Row and Superior Apparel in Boston, one of North America’s top clothing companies. Savile Row was helped to pinpoint the Boston company by Invest NI’s Strategic Alliance team.

Jeffrey Doltis, Savile Row’s managing director, says: “This is an immensely important development for us in the world’s biggest clothing marketplace. It’s also a market that we targeted some time ago.

“The agreement, which is for the supply of quality business shirts and ties, will give us access to a network of upmarket department stores throughout the US. In the longer-term, we would hope to develop a network of franchise stores with Superior Apparel.

“Invest NI’s trade advisors in the US helped us enormously by preparing the ground for us through detailed in-market research and produced a shortlist of potential partners. We then identified the most suitable partner for us, Superior Apparel, and made contact with them.  

“Superior liked our product offering and was impressed by our experience and expertise. The discussions eventually led to a partnership agreement and a substantial initial order,” he adds.

Alan Hingston, Invest NI’s Trade director, welcoming the Savile Row partnership, says: “An alliance with an established and successful US business is often the best way for a Northern Ireland company to access a market of the size and diversity of North America. Our strategic alliance programme offers companies practical help in pinpointing a potential partner for activities such as marketing, design, manufacturing and distribution.”

Savile Row, which has its main administration and sales operations in the centre of London and its design office and manufacturing base in Northern Ireland, is one of the United Kingdom’s best known brands for upmarket customers.

The company currently employs around 100 people in a range of activities including garment design, manufacturing, warehousing and contact centre support for its fast growing and successful mail order service, which is managed from Castledawson. The company also has a retail operation, 40 Savile Row, based in London’s garment district, that provides a bespoke tailoring service.

It has also been helped by Invest NI to develop a partnership with Forbes Gokak of Mumbai that will enable it to grow its business in India and the Middle East. Savile Row has been making quality business, formal and casual shirts since 1938 for customers in over 30 countries worldwide. It has also expanded its business to provide suits and ties.