Strabane art company has designs on export growth

A Strabane art production company is targeting £70,000 of new export sales over the next 18 months with support from Invest Northern Ireland.

Established in 2007, What’sOnYourWall designs and manufactures a range of products including canvas art prints and custom photo prints, as well as perspex and acrylic wall mounts.

The company has recently invested over £30,000 to grow the business outside Northern Ireland with over £12,000 of support offered by Invest NI, part funded by the European Regional Development Fund (ERDF).

As part of its expansion What’sOnYourWall has employed a graphic designer to support the in-house design process. This has enabled the business owner Steven Connolly to focus on developing the company’s brand and on marketing its products to a number of exclusive retailers in the Republic of Ireland and Great Britain. The company has also established a website with an online shop to generate additional export sales.

Mary Gormley, Manager of Invest NI’s Western Regional Office, said: “Steven Connolly is an enthusiastic and committed entrepreneur building a successful contemporary art business. This expansion project will enable What’sOnYourWall to capitalise on new business opportunities and drive export sales. The company has made significant progress with its development plans to date and is on track to achieve its projected export sales target over the next 18 months.”

Steven Connolly, owner of What’sOnYourWall, added: “Invest NI’s support for our investment has played a central role in enabling the company to actively seek out new export markets in which to promote the business, and identify potential new customers.

“The recruitment of a new graphic designer has brought key skills into the business and will enhance our range of unique designs. We will continue to build on our customer base particularly in the Republic of Ireland and build a reputation for high quality, contemporary products and services.”