Warrenpoint Based Enviro Group Targets Growth Through Franchising
Enviro Group in Warrenpoint has successfully developed a franchise model in Great Britain for its kitchen duct cleaning services. The company now aims to roll out a similar strategy in the Republic of Ireland in the coming weeks.
Invest Northern Ireland offered the company over £45,000 towards this investment. This involved recruiting a Franchise Business Development Manager and also a Training/Auditing Manager to deliver Enviro Group’s franchise development plan and ensure that appropriate training is provided to franchisees. Enviro Group also secured a £50,000 loan from Growth Loan Fund towards its investment.
Commenting on this growth strategy, Paul Devenny, Managing Director of Enviro Group, said: “Our partnership working with Invest NI helped us realise the potential to export our services to markets outside Northern Ireland via a franchise development model. The market development support and recruitment grant we received enabled us to quickly progress our investment plans.
“Securing funding through the Growth Loan Fund was also a valuable catalyst for driving this work. To date, we have a franchise in Manchester trading successfully with others to follow in Preston, Birmingham, Glasgow and Dublin over the coming weeks.”
Finance for the £50m Growth Loan Fund – which provides loans to established Northern Ireland SMEs seeking to access growth finance – has been provided by Invest Northern Ireland and private investor, Northern Ireland Local Government Officers’ Superannuation Committee (NILGOSC).
Welcoming the investment, Damian McAuley, Invest NI’s Director of Advanced Engineering and Construction, said: “Enviro Group operates in a specialised arena and the company has carved out a significant share of business within the corporate hospitality and food chain sectors. Its ongoing relationship with Invest NI has ensured the company has the resources, software and training in place to grow the business. Franchising is proving to be a successful development model for Enviro Group. This focus on expanding its services into new markets is paying dividends for the business.”
Enviro Group’s Dublin franchise is scheduled to open on 8th June.